Shimano Stopping The Lifetime Warranty As Of 8-1-14 2024
MikeinFresno reply :
this came up on a Kayak forum. Some of the guys work at tackle shops where they have just been notified of this by Shimano. Just FYI. It will be a one year warranty after that. Keep your receipts for your existing rods so you can keep the Lifetime warranty.
Arv reply :
Sorry for the potentially "duh" question, but does this mean that the Cumara A will no longer have the lifetime warranty? Not complaining, just wanting to clarify.
Tywithay reply :
They will honor all lifetime warranties on previous purchases. This applies to rods going forward.
Arv reply :
10-4. Thanks.
Loop_Dad reply :
Man, this is no good as I don't know if I have all the receipts.
Chris at Tech reply :
Aren't they also eliminating any element of over-the-counter warranties?
flyfisher reply :
I would guess if there is a serial number on the rod it would be easy to tell what year the rod was manufactured. where it would get dicey is if an older rod is warrantied for a near version but the lifetime warranty should carry over but without proof it might be a challenge
Tywithay reply :
If your lifetime rod is replaced by a new model, the new model will have a one year warranty.On 7/18/2014 at 8:13 AM, flyfisher said:I would guess if there is a serial number on the rod it would be easy to tell what year the rod was manufactured. where it would get dicey is if an older rod is warrantied for a near version but the lifetime warranty should carry over but without proof it might be a challenge
0119 reply :
shimano strikes again
flyfisher reply :
On 7/18/2014 at 8:48 AM, Tywithay said:If your lifetime rod is replaced by a new model, the new model will have a one year warranty.
not sure if that is accurate since the rod you purchased has a lifetime warranty...not a lifetime warranty until you replace it with a model that has a one year warranty.
I know craftsman had a similar issue way back in the day. As everyone knows they have that lifetime warranty and many people were buying their tin snips that are used for siding and when they wore out they were replaced. They got smart and changed them up to Sears brand instead but if you had proof that they were originally Craftsman they honored the warranty with the Sears branded merchandise.
On a side note, I was going to try out a Shimano rod for a new jig rod and a big reason was the warranty and my local shop carries them but i may rethink that idea.
iabass8 reply :
On 7/18/2014 at 8:55 AM, flyfisher said:not sure if that is accurate since the rod you purchased has a lifetime warranty...not a lifetime warranty until you replace it with a model that has a one year warranty.
I know craftsman had a similar issue way back in the day. As everyone knows they have that lifetime warranty and many people were buying their tin snips that are used for siding and when they wore out they were replaced. They got smart and changed them up to Sears brand instead but if you had proof that they were originally Craftsman they honored the warranty with the Sears branded merchandise.
On a side note, I was going to try out a Shimano rod for a new jig rod and a big reason was the warranty and my local shop carries them but i may rethink that idea.
It's already been discussed. If your lifetime warrantied rod is replaced /w a new generation rod, it's given the new generation warranty.
On 7/18/2014 at 7:56 AM, Chris at Tech said:Aren't they also eliminating any element of over-the-counter warranties?
yes. you have to send them to shimano now.
- All shimano rods with lifetime warranties will be honored IF you have original proof of purchase
- ALL Shimano rods moving forward will have a 1-year warranty
- There will be NO over the counter exchanges anymore, all rods must be shipped to Shimano and replacements will be mailed
Alonerankin2 reply :
I think it's slightly unreasonable, 5 year I am fine with, but I will not pay 300$ for a shimano rod with one year only. Even though I know most issues happen rather quickly, that's not always the case.
Lots of rod company's though.
Chris at Tech reply :
I'm not impacted here since I only really purchase Shimano spinning reels but it's pretty crappy that they killed both the lifetime warranty AND the OTC part at the same time
Darren. reply :
On 7/18/2014 at 9:36 AM, Chris at Tech said:I'm not impacted here since I only really purchase Shimano spinning reels but it's pretty crappy that they killed both the lifetime warranty AND the OTC part at the same time
This I agree with (the "it's pretty crappy" part). If I need to exchange my previous-gen Compre rods, I'd expect to be grandfathered in to the OTC warranty, but sadly that seems to no longer be the case.
I would love to have seen a lower price point since the Lifetime OTC warranty is no more. Many I've read/spoken to, have said that warranty was added on to the price of the rod.
K_Mac reply :
There is no question that the price of the warranty is added to the cost. I am fine with paying a fair price without the cost of free replacement when I carelessly break a rod. I never have understood why people think that is the manufacturer's problem
BigMoneyGrip reply :
I keep all of my receipts. If my wife ever finds them, I'm gonna die.
jtharris3 reply :
Well that sucks balls! Thanks a lot Shimano!! 
SirSnookalot reply :
On 7/18/2014 at 10:15 AM, K_Mac said:There is no question that the price of the warranty is added to the cost. I am fine with paying a fair price without the cost of free replacement when I carelessly break a rod. I never have understood why people think that is the manufacturer's problem
I agree, I've yet to have a problem with any rod from any company that didn't surface quickly. A defect was handled by the store or online company I purchased it from. I have never had the need to use warranty for a rod.
When I do see warranty for less than lifetime I get a bit nervous that the company no longer has faith in their own product. Question remains to be seen, will quality suffer?
Tywithay reply :
On 7/18/2014 at 3:04 PM, SirSnookalot said:I agree, I've yet to have a problem with any rod from any company that didn't surface quickly. A defect was handled by the store or online company I purchased it from. I have never had the need to use warranty for a rod.
When I do see warranty for less than lifetime I get a bit nervous that the company no longer has faith in their own product. Question remains to be seen, will quality suffer?
I've always looked at it in an opposite light. They're confident that their product will not fail. I think if people are buying rods for the warranty, they're selling themselves short. There's a lot of rods that far outperform the lifetime rods, but have a shorter warranty. If the price is paying for performance, instead of a warranty; I'm all for it. If they still put out a mediocre product and do away with the warranty to up their profits, they can KMA.
Preytorien reply :
I'm a Shimano fan, but I think if you spend above a certain price point you also should be buying at least a 5-yr warranty. Kind of disappointing.
I guess this will just mean I switch to a Dobyns or G. Loomis next time around huh? 
0119 reply :
On 7/18/2014 at 10:15 AM, K_Mac said:I never have understood why people think that is the manufacturer's problem
That was just built into the price of already inflatedly priced chinese made rods that cost them nil to build. A strategic move to hold on to their cult like hold of zombie like brand loyalists. In a year and a half when they introduce the Curado K and you cant get parts for the you now obsolete I's, even more people will become disenchanted.
mod479 reply :
On 7/18/2014 at 6:40 PM, Preytorien said:I'm a Shimano fan, but I think if you spend above a certain price point you also should be buying at least a 5-yr warranty. Kind of disappointing.
I guess this will just mean I switch to a Dobyns or G. Loomis next time around huh?
Not a bad idea. I broke a champion last weekend, my fault, not the rods. The closest dobyns dealer is about 40 minutes north in Canada, shop owner said bring it in, no receipt required, 70 dollar replacment out the door. Really is no hassle.
Hi Salenity reply :
On 7/18/2014 at 6:40 PM, Preytorien said:I'm a Shimano fan, but I think if you spend above a certain price point you also should be buying at least a 5-yr warranty. Kind of disappointing.
I guess this will just mean I switch to a Dobyns or G. Loomis next time around huh?
Why switch from Shimano to Loomis?
Preytorien reply :
On 7/18/2014 at 8:05 PM, Hi Salenity said:Why switch from Shimano to Loomis?
As far as the website says (unless they're changing Loomis too) they're still offering the lifetime warranty. Strange though that they're owned by Shimano, but the warranty isn't the same. Who knows.....
But hey, my Shimano has a lifetime, so until it breaks I'm fine.
Delaware Valley Tackle reply :
On 7/18/2014 at 10:15 AM, K_Mac said:There is no question that the price of the warranty is added to the cost. I am fine with paying a fair price without the cost of free replacement when I carelessly break a rod. I never have understood why people think that is the manufacturer's problem
Amen. If a rod doesn't break the first few times you load it, the manufacturing is fine. After that any breakage is related to use and handling.
Arv reply :
I agree that the problems with manufacturing will more than likely show up in the first year. I've only ever broken one rod which was totally my fault. I do think the price of the rod should reflect whether or not the warranty is included, as others have stated. In saying this, I'm hopeful that the Cumara might drop in price since the lifetime warranty will not be a service provided anymore. I doubt it though.
SirSnookalot reply :
I highly doubt prices will go down. The objective is more profit for Shimano, not a savings for the consumer.
Jrob78 reply :
On 7/18/2014 at 8:14 PM, Delaware Valley Tackle said:Amen. If a rod doesn't break the first few times you load it, the manufacturing is fine. After that any breakage is related to use and handling.
Exactly, there is isn't any reason whatsoever for a rod to have more than a one year warranty. In turn, Shimano should, at the very least, keep prices the same on new models of rods and not raise them.
Alonerankin2 reply :
Guys, on first few uses and then it's fishermans fault? That's just not true.... I won't call out company's, but I have had a reel seat / hood break... As a well as one other oddity , true, these were only one time ever, but still happens, never had a blank break that wasn't my fault, I am sure it happens though, I still think 5 year is fair, maybe company's should tighten up on what's a actual warranty claim, instead of the current system of replacement . Just my opinion.
Arv reply :
Also a good point. I've heard a bunch of ttestimonies from people where they void the warranty by breaking the rod by their own doing, telling the company they broke the rod by their own doing and the company still honors the warranty. Does it make the customer happy? sure. Does it put the company in a position similar to what may have brought shimano to eliminate the lifetime warranty? maybe. Not trying to state "facts" as these are only my speculations.On 7/18/2014 at 9:31 PM, Alonerankin2 said:Guys, on first few uses and then it's fishermans fault? That's just not true.... I won't call out company's, but I have had a reel seat / hood break... As a well as one other oddity , true, these were only one time ever, but still happens, never had a blank break that wasn't my fault, I am sure it happens though, I still think 5 year is fair, maybe company's should tighten up on what's a actual warranty claim, instead of the current system of replacement . Just my opinion.
Delaware Valley Tackle reply :
On 7/18/2014 at 9:31 PM, Alonerankin2 said:Guys, on first few uses and then it's fishermans fault? That's just not true.... I won't call out company's, but I have had a reel seat / hood break... As a well as one other oddity , true, these were only one time ever, but still happens, never had a blank break that wasn't my fault, I am sure it happens though, I still think 5 year is fair, maybe company's should tighten up on what's a actual warranty claim, instead of the current system of replacement . Just my opinion.
I was speaking strictly blank failure. In cases like you mention, a reputable company will stand behind the product in the absence of an expensive replacement plan. If they don't, the free market will eliminate them.
sparky241 reply :
Hmm I guess I look at diawa from now on. I like shimano but if you bought. Rod with lifetime warranty and OTC exchange in mind when you bought it them you just lost a lot of reason to get them. Craftsman did try that, they lost a lot business because of it
ColdSVT reply :
On 7/18/2014 at 8:14 PM, Delaware Valley Tackle said:Amen. If a rod doesn't break the first few times you load it, the manufacturing is fine. After that any breakage is related to use and handling.
Exactly...if the rod doesnt break withing the first season of use its not a manufacturing problem
99.9% of broken rods after a few months are operator error imo
DTack reply :
On 7/18/2014 at 8:34 PM, SirSnookalot said:I highly doubt prices will go down. The objective is more profit for Shimano, not a savings for the consumer.
Exactly... I wouldn't mind if a company dropped their existing warranty since it IS expensive to the company... but you would think there would be some type of price drop as well. Doubt you'll see it, doubt Shimano will lose many fans anyways... They have a lot of guys gut-hooked.
If I were the type to buy a Loomis rod in the next couple years I would DEFINITELY hang on to my receipt as I wouldn't be surprised to see this carry over to Loomis in the next 2-4 years.
gulfcaptain reply :
I don't fish Shimano Rods, but have a buddy that does. He has had to replace 4 or 5 rods in the last 2yrs. This is gonna suck for him. Time for him to move over to the darkside and enjoy fishing with other brands and see what he has been missing.
ColdSVT reply :
On 7/19/2014 at 12:25 AM, gulfcaptain said:I don't fish Shimano Rods, but have a buddy that does. He has had to replace 4 or 5 rods in the last 2yrs. This is gonna suck for him. Time for him to move over to the darkside and enjoy fishing with other brands and see what he has been missing.
Sounds to me like your buddy should make an attempt to take better care of his gear
Tywithay reply :
I don't think that the price should go down, but the performance should go up. They added the cork handle that people were clamoring for; cork costs money. They upgraded the blank as well. As long as you're getting more rod for your dollar, it's still worth it, in my opinion. The sad part is when company's axe a warranty, then bring out the same product or a cheaper product. That's an obvious cost-cutting move. I don't think Shimano will make a huge profit from this deal, but obviously they had to see something to make a business decision. Customers are one thing, but your business always has to be number one.
gulfcaptain reply :
On 7/19/2014 at 12:33 AM, ColdSVT said:Sounds to me like your buddy should make an attempt to take better care of his gear
I'd like to say it's from his fish catching abilities, but yes I agree, think he needs to take better care as well. But when they are your friend you have to take them the way they are.
Capt.Bob reply :
On 7/18/2014 at 9:36 AM, Chris at Tech said:I'm not impacted here since I only really purchase Shimano spinning reels but it's pretty crappy that they killed both the lifetime warranty AND the OTC part at the same time
X2 the warranty they offered for a rod at an inflated price should be a contract between them and the person they promised it to that was willing to pay for it. But doesn't surprise me, for the past 5 years shimano customer service has been in high speed reverse! It started with reels, and some small inexpensive parts that failed often, they used to just send me without a charge, now if it was a 2 dollar part the reel pit is they want 3 or 4 dollars to ship it also.
On 7/18/2014 at 4:12 PM, Tywithay said:I've always looked at it in an opposite light. They're confident that their product will not fail. I think if people are buying rods for the warranty, they're selling themselves short. There's a lot of rods that far outperform the lifetime rods, but have a shorter warranty. If the price is paying for performance, instead of a warranty; I'm all for it. If they still put out a mediocre product and do away with the warranty to up their profits, they can KMA.
This is very true, but only about some rods. I assure you the very finest rods with the highest performance in the world carry lifetime warranties, and most like NFC, G. Loomis (owned by Shimano now), and St Croix, say right in the warranty it is "against factory defects". I am sure that their are those who try to tell them it wasn't their fault. But on the best rods in the world the companies even then replace them for a very reasonable price. Shimano tried to sell rods like you mentioned, made in china by companies that make no namers, and inflate the price ridiculously, claiming no fault or questions asked warranty, for rods that can't come close to rods that are world class, and it drew many who bought it strictly for the warranty regardless of performance. I am not saying they were junk rods, but I am saying there are several companies doing this and selling rods that while nice, are nowhere near as good as it get's!
On 7/18/2014 at 6:40 PM, Preytorien said:I'm a Shimano fan, but I think if you spend above a certain price point you also should be buying at least a 5-yr warranty. Kind of disappointing.
I guess this will just mean I switch to a Dobyns or G. Loomis next time around huh?
I would never buy a rod just for a lifetime warranty, every rod I own I would buy again without the lifetime warranty, if those rods are so great why would you spend money for a rod that didn't do everything as good as they do.
I think this is the kind of thinking that ruined the policy, to many claiming they did nothing and getting something for it. Many of these same models sold 6 or 7 years ago for less than 50 buck's on flea bay, but didn't have a lifetime warranty then, this should tell the fan boys something also,,,,,,but know Shimano spelled it out for you,,,,,again!
tomustang reply :
That does seem lame. one year to make sure you rods are good from defect? Say you bought a new lineup of your favorite rods but now have the one year warranty, fish maybe 4 times a month, for the whole warranty year, not every technique produces and you put them back down for the rest of the year. You finally break one of those lesser used rods next year but it's not covered now. There's a lot of people out there that don't use their gear religiously, can't find the time, or have too many rods in there rotation to use them all. A 2-3 year warranty would help at least.
I received a new soft plastics rod in january, been six months now and I used it less than 10 times and haven't caught a fish with it, because I'm producing more on other techniques, that's half a year already with out seeing if the rod can handle a fish. If I had that warranty I guess I should better tell the fish to jump on my line before time runs out.
Capt.Bob reply :
On 7/19/2014 at 1:39 AM, tomustang said:That does seem lame. one year to make sure you rods are good from defect? Say you bought a new lineup of your favorite rods but now have the one year warranty, fish maybe 4 times a month, for the whole warranty year, not every technique produces and you put them back down for the rest of the year. You finally break one of those lesser used rods next year but it's not covered now. There's a lot of people out there that don't use their gear religiously, can't find the time, or have too many rods in there rotation to use them all. A 2-3 year warranty would help at least.
I received a new soft plastics rod in january, been six months now and I used it less than 10 times and haven't caught a fish with it, because I'm producing more on other techniques, that's half a year already with out seeing if the rod can handle a fish. If I had that warranty I guess I should better tell the fish to jump on my line before time runs out.
That's thinking to rational,,,, 
Tywithay reply :
On 7/19/2014 at 1:39 AM, tomustang said:That does seem lame. one year to make sure you rods are good from defect? Say you bought a new lineup of your favorite rods but now have the one year warranty, fish maybe 4 times a month, for the whole warranty year, not every technique produces and you put them back down for the rest of the year. You finally break one of those lesser used rods next year but it's not covered now. There's a lot of people out there that don't use their gear religiously, can't find the time, or have too many rods in there rotation to use them all. A 2-3 year warranty would help at least.
I received a new soft plastics rod in january, been six months now and I used it less than 10 times and haven't caught a fish with it, because I'm producing more on other techniques, that's half a year already with out seeing if the rod can handle a fish. If I had that warranty I guess I should better tell the fish to jump on my line before time runs out.
You can still fish with them out of warranty. They don't expire or anything.
tomustang reply :
You buy the rod with the warranty so a part of it does expire.
JGBassinAL reply :
I almost posted the same thing as DVT before he did, but I knew there would be those people with instances where they believe a manufacturer defect caused their rod to break after the first few uses, so I held off. DVT is right though about the blank, and a reputable company will replace the rod if something like the reel seat breaks. This is why I use all custom rods. First, you really get to know the person who makes them if you use a lot of their rods, so you build a good relationship. It's different than buying from manufacturers. Then, if something happens to your rod, they are always happy to replace it or fix it for you, a lot in part to the relationship you have built with that rod builder. I actually travel a couple of hours very often to fish Guntersville with the guy who makes my rods, and a great friendship has been formed from it!
FishTank reply :
This is shame... I like Shimano stuff but companies should be taking steps forward in customer service not a step or two back. Maybe moving forward, they will see if it is a bad idea or not.
Also, IMHO, if you buy a rod with a lifetime warranty, the company should stand behind it. It is figured into the cost/
ColdSVT reply :
On 7/19/2014 at 12:47 AM, gulfcaptain said:I'd like to say it's from his fish catching abilities, but yes I agree, think he needs to take better care as well. But when they are your friend you have to take them the way they are.
Oh i know lol
i got one of those too lol
Maxximus Redneckus reply :
Just buy a uglystik.7 yr warrenty and tough as a anvil
LMB KING reply :
On 7/19/2014 at 5:53 AM, Maxximus Redneckus said:Just buy a uglystik.7 yr warrenty and tough as a anvil
You're right. LOL a $40 rod has a higher warranty than a $150+ rods made by a very profitable company. Its all making sense now and clear. I will spend my money wisely.
Tywithay reply :
The rod will still catch fish.On 7/19/2014 at 2:50 AM, tomustang said:You buy the rod with the warranty so a part of it does expire.
gulfcaptain reply :
Well if I bought a rod based on warranty only, well then how am I gonna fish? I buy a rod as a tool, to be used as it was designed and if we push it past that point it will fail and to be honest if we take care of our gear it will last. Now I have broke 2 rods, both the same blank and in the same spot. I decided right there that although I liked that companys rods, well that rod wasn't going to perform the way I wanted it to in the technique I was fishing. Came to the reality that for me a flipping/punch rod needed to be more of a moderate action for me instead of a X-fast especially when you blow apart the first 18" of the rod both times into 3 pieces. Was it the company's fault, nope....it was mine. I ate the cost of the 2nd one and moved on to a different brand with the action I needed. I could have warrantied it but to me I wasn't their fault it broke, it was mine. Sounds like most people that have Shimano rods are more worried about being able to replace it when they break it then having faith that their equipment will do the job that they want it to.....although yes have a friend as stated that really needs this warranty since he breaks them more often.
K_Mac reply :
Well said captain. I want the best rod for my money. I do not expect the manufacturer to replace it unless it is for a defect in material. Period. One year is more than enough time to determine that. As Mike said the market will decide if a manufacturer is dealing honestly and fairly. I do not want to pay for those who expect a new rod when they slam the tip in the truck door. Period. A rod better suited to be a tomato stake that is warrantied to last till cockroaches are gone has no value to me.
tomustang reply :
On 7/19/2014 at 6:03 AM, Tywithay said:The rod will still catch fish.
That's fine, but we're all talking about the warranty here, not catching fish.
Tywithay reply :
On 7/19/2014 at 7:40 AM, tomustang said:That's fine, but we're all talking about the warranty here, not catching fish.
If your rod makes it through a year of fishing and the warranty runs out, you've outlasted any manufacturing defects that may have shown up. It's not very likely that the rod is suddenly going to break after one year and one day. If you take care of it, it'll last a lifetime, whether it's warrantied or not.
tomustang reply :
Reread my post, it's not that hard, if you dont/can't use your rods that first year much you're SOL with a one year warranty.
einscodek reply :
Ya I was lookin to get a new rod and lookin at the crucial but if I dont get it within a few weeks.. I aint buyin Shimano w/o that warranty
Jrob78 reply :
On 7/19/2014 at 9:04 AM, tomustang said:Reread my post, it's not that hard, if you dont/can't use your rods that first year much you're SOL with a one year warranty.
Then don't buy a rod and stick it in the closet for a year. It's the same as any other product with a limited time warranty. It's not that hard.
LMB KING reply :
The warranty guarantees your hard working money a rod for life. Having life-time is extremely important to me because accidents do happen, that's life. I hope they don't do this to G.Loomis in the future, if they do, i wont buy them anymore. All i'm going to buy is Ugly Stik and St.Croix.
Tywithay reply :
On 7/19/2014 at 9:04 AM, tomustang said:Reread my post, it's not that hard, if you dont/can't use your rods that first year much you're SOL with a one year warranty.
Then buy something else, I guess. Even if you don't use them much, they'll break within the first couple hours if there's a true manufacturing defect in the blank.
Jrob78 reply :
On 7/19/2014 at 9:31 AM, LMB KING said:The warranty guarantees your hard working money a rod for life. Having life-time is extremely important to me because accidents do happen, that's life. I hope they don't do this to G.Loomis in the future, if they do, i wont buy them anymore. All i'm going to buy is Ugly Stik and St.Croix.
"Because accidents do happen" That's like saying Ford should fix your car under warranty when you wreck it.
K_Mac reply :
On 7/19/2014 at 9:31 AM, LMB KING said:The warranty guarantees your hard working money a rod for life. Having life-time is extremely important to me because accidents do happen, that's life. I hope they don't do this to G.Loomis in the future, if they do, i wont buy them anymore. All i'm going to buy is Ugly Stik and St.Croix.
There is no free lunch. GLoomis and St.Croix do not give in store replacement rods. When they do give replacement rods that are damaged by the customer, there is a fee. That fee continues to rise over time. I continue to be baffled by the idea that a one time purchase of any rod entitles someone to a lifetime of use regardless of treatment. For those that feel that way Ugly Stik is a great deal. You can't break the bleeping things. For most of us though, that is not the measure of a rod. There is always a cost of ownership. That is an adult reality in all of life, including fishing.
A-Jay reply :
Fishing Rod warranties are like being on a wild Roller coaster ride . . . . .
When you get off you realize all your money flew out of your pockets . . . . .
A-Jay
EvanT123 reply :
A warranty is only as good as the name on the box. I can get a good look at T-bone steak by sticking my head up a bulls butt but I'd rather take the butchers word for it.
Edit: Credit it to Chris Farley (Tommy Boy)
tomustang reply :
On 7/19/2014 at 9:31 AM, Tywithay said:Then buy something else, I guess. Even if you don't use them much, they'll break within the first couple hours if there's a true manufacturing defect in the blank.
On 7/19/2014 at 9:20 AM, Jrob78 said:Then don't buy a rod and stick it in the closet for a year. It's the same as any other product with a limited time warranty. It's not that hard.
That's fine by me, shimano rods and their service have left a sour note with me many years ago, they won't get my money. So it's no skin off my back, it's still lame no matter how you two defend them.
Capt.Bob reply :
There is a lot of false speculation being spoken here, according to Gary Loomis, and St. Croix reps, both toting engineering degrees in composites, and both well regarded in what they do. According to them a rod can be put on a stress machine and taken to a limit just before breaking points. Some will take many more repetitions than others to that point, depending on material, thickness, and the taper they are made with some will even take the limit more times than the same testing in an exactly same dimensional blank.
But they have said just because a rod will take the stress, and it is not taken close to the max at anytime, it is wearing on it, the more times you stress a rod by bending it by any amount, you are stretching (making it longer) the top side of the blank and compressing (shortening if you will) the bottom of the rod, this constant stretching and contracting of the material is like any other material, it wears on it. So if you catch 7 lbs. bass all the time, and another guy never catches over 2 lbs bass all the time, his rod is going to outlast yours. Plus according to the proffesionals, the same specs on different blanks are not allways the same, because some rods can take all the 5 lbs fish you can catch the exact same kind of rod on a different blank, can fail much sooner doing the same duty, just not right away.
I was also told by a St. Croix rep, that is why some blank with one material will get a lifetime warranty and some blanks made with different won't. They expect each to take so much stress before it weakens it, in other words wears out!! But like they said every rod even built identical will have some variance. So a 5 year rod is ecpected to get as much use by the "AVERAGE USER" in that amount of time, the Lifetime blanks can take much more of this stretching and contracting of the material without taking a toll, but without abusing the rod it will take it's toll eventually!! That is what the folks with degrees making these rods say, not me. So a guy that fishes in Florida year round 4 or 5 days week is going to have the same warranty the guy that fatigues his rods 7 months out of the year 2 days a week,,,,,to say one should have the same time to take it's toll on a rod is ridiculous, same as saying I only fish 2 days a week so your stuff should last as long as mine when you fish 5 or 6 days a week??????
Shimano played the high profit game, charging extravagant markup's on their rods made in China, hoping few would hassle with the warranty and they could smile all the way to the bank with outrageous profit's, now they have to balk. This because they, in no way, with the rods we are referring to here, have anywhere near the technology, or the engineering in them, let alone the cost of materials or labor to build them, that Gary Loomis and NFC, or those now managing G. Loomis for Shimano, or St. Croix does in the rods they back with lifetime warranties, but they responsibly offer lifetime warranties that are real, and they expect their customers to use them, as they pay extra for them every time they buy one of these elite blanks.
Jrob78 reply :
This is what a rod will do when it isn't damaged. I don't think most people are putting this much strain on their rods while fishing. If your rod breaks after the first year, it's because of something you did to it.
bootytrain reply :
Yeah this is a ridiculous entitlement mentality. I worked retail at a chain store that had a ridiculous return policy(Eddie Bauer). It was ridiculous how much the customers abused it.On 7/19/2014 at 9:43 AM, Jrob78 said:"Because accidents do happen" That's like saying Ford should fix your car under warranty when you wreck it.
SirSnookalot reply :
Shimano rods have treated me well, or maybe I just treated them well and never had issues, but I don't baby my rods. At some price points I would not bother with a warranty claim even if it were lifetime, unless it was over the counter. A lifetime warranty tells me the company has faith in their product that under normal wear I should have no problems, that lifetime warranty gives me more piece of mind.
What my plans are with Shimano remains to be seen, I won't make any upfront decisions until I need to.
K_Mac reply :
On 7/19/2014 at 11:42 AM, Capt.Bob said:There is a lot of false speculation being spoken here, according to Gary Loomis, and St. Croix reps, both toting engineering degrees in composites, and both well regarded in what they do. According to them a rod can be put on a stress machine and taken to a limit just before breaking points. Some will take many more repetitions than others to that point, depending on material, thickness, and the taper they are made with some will even take the limit more times than the same testing in an exactly same dimensional blank.
But they have said just because a rod will take the stress, and it is not taken close to the max at anytime, it is wearing on it, the more times you stress a rod by bending it by any amount, you are stretching (making it longer) the top side of the blank and compressing (shortening if you will) the bottom of the rod, this constant stretching and contracting of the material is like any other material, it wears on it. So if you catch 7 lbs. bass all the time, and another guy never catches over 2 lbs bass all the time, his rod is going to outlast yours. Plus according to the proffesionals, the same specs on different blanks are not allways the same, because some rods can take all the 5 lbs fish you can catch the exact same kind of rod on a different blank, can fail much sooner doing the same duty, just not right away.
I was also told by a St. Croix rep, that is why some blank with one material will get a lifetime warranty and some blanks made with different won't. They expect each to take so much stress before it weakens it, in other words wears out!! But like they said every rod even built identical will have some variance. So a 5 year rod is ecpected to get as much use by the "AVERAGE USER" in that amount of time, the Lifetime blanks can take much more of this stretching and contracting of the material without taking a toll, but without abusing the rod it will take it's toll eventually!! That is what the folks with degrees making these rods say, not me. So a guy that fishes in Florida year round 4 or 5 days week is going to have the same warranty the guy that fatigues his rods 7 months out of the year 2 days a week,,,,,to say one should have the same time to take it's toll on a rod is ridiculous, same as saying I only fish 2 days a week so your stuff should last as long as mine when you fish 5 or 6 days a week??????
Shimano played the high profit game, charging extravagant markup's on their rods made in China, hoping few would hassle with the warranty and they could smile all the way to the bank with outrageous profit's, now they have to balk. This because they, in no way, with the rods we are referring to here, have anywhere near the technology, or the engineering in them, let alone the cost of materials or labor to build them, that Gary Loomis and NFC, or those now managing G. Loomis for Shimano, or St. Croix does in the rods they back with lifetime warranties, but they responsibly offer lifetime warranties that are real, and they expect their customers to use them, as they pay extra for them every time they buy one of these elite blanks.
Bob with all due respect, I challenge you to prove that any quality rod, at any price, when used within the limits of its design will "wear out" over time. It is not normal flexing of the blank that damages the blank. It is going beyond those limits. Maybe you can wear out an anvil too, but not with normal use, whether you're shoeing horses or cracking walnuts.
The other idea in play in this thread is that bad companies are making too much money. Shimano may not be your cup of tea, but their success is based on a very large and satisfied customer base. I don't have a Shimano rod or reel in my arsenal at this time-I am not a fan-boy. Shimano, or any other manufacturer competing in an open market succeeds or fails based on their ability to meet the needs of the market. The idea that because they make a lot of money they owe you more than a company that doesn't is nonsense.
Tywithay reply :
Much of this is false. I am a production operations specialist in composites for a major aircraft manufacturer. I've seen numerous stress tests on carbon composites that lead me to believe otherwise. If you don't take the rod past the stress point, it will keep bouncing back and will not wear out. The threads, epoxy, handle, etc. will fail before the blank; under normal conditions.On 7/19/2014 at 11:42 AM, Capt.Bob said:There is a lot of false speculation being spoken here, according to Gary Loomis, and St. Croix reps, both toting engineering degrees in composites, and both well regarded in what they do. According to them a rod can be put on a stress machine and taken to a limit just before breaking points. Some will take many more repetitions than others to that point, depending on material, thickness, and the taper they are made with some will even take the limit more times than the same testing in an exactly same dimensional blank.
But they have said just because a rod will take the stress, and it is not taken close to the max at anytime, it is wearing on it, the more times you stress a rod by bending it by any amount, you are stretching (making it longer) the top side of the blank and compressing (shortening if you will) the bottom of the rod, this constant stretching and contracting of the material is like any other material, it wears on it. So if you catch 7 lbs. bass all the time, and another guy never catches over 2 lbs bass all the time, his rod is going to outlast yours. Plus according to the proffesionals, the same specs on different blanks are not allways the same, because some rods can take all the 5 lbs fish you can catch the exact same kind of rod on a different blank, can fail much sooner doing the same duty, just not right away.
I was also told by a St. Croix rep, that is why some blank with one material will get a lifetime warranty and some blanks made with different won't. They expect each to take so much stress before it weakens it, in other words wears out!! But like they said every rod even built identical will have some variance. So a 5 year rod is ecpected to get as much use by the "AVERAGE USER" in that amount of time, the Lifetime blanks can take much more of this stretching and contracting of the material without taking a toll, but without abusing the rod it will take it's toll eventually!! That is what the folks with degrees making these rods say, not me. So a guy that fishes in Florida year round 4 or 5 days week is going to have the same warranty the guy that fatigues his rods 7 months out of the year 2 days a week,,,,,to say one should have the same time to take it's toll on a rod is ridiculous, same as saying I only fish 2 days a week so your stuff should last as long as mine when you fish 5 or 6 days a week??????
Shimano played the high profit game, charging extravagant markup's on their rods made in China, hoping few would hassle with the warranty and they could smile all the way to the bank with outrageous profit's, now they have to balk. This because they, in no way, with the rods we are referring to here, have anywhere near the technology, or the engineering in them, let alone the cost of materials or labor to build them, that Gary Loomis and NFC, or those now managing G. Loomis for Shimano, or St. Croix does in the rods they back with lifetime warranties, but they responsibly offer lifetime warranties that are real, and they expect their customers to use them, as they pay extra for them every time they buy one of these elite blanks.
gulfcaptain reply :
Anyone think the warranty issue maybe caused because most now ARE pushing their equipment past what they are designed for. Most now use braid which has no stretch with much tighter drags which was fine with mono because of it's stretch. We all have up'd are game in the fishing world. We take our equipment out, and yes we push it to the limits and some past the limit. IF I believe no matter what I do to my equipment the manufacturer will replace it without questions. Maybe Shimano has seen this as I'm sure they pay attention and have seen a rise in returns as more of us use braid. Their only option to stay viable is to shorten the warranty, hope that their client base will still trust them and continue to purchase their products. If not they will fail, and then they will have to develop a better product that will hold up at the price point they are charging. Or they will jack the prices up on rods they sell that will have a lifetime warranty. I'd almost bet the next years line up will cost a lot more but will offer a lifetime warranty. I'd say these will be up in the $250-300 range.
Capt.Bob reply :
On 7/19/2014 at 7:05 PM, K_Mac said:Bob with all due respect, I challenge you to prove that any quality rod, at any price, when used within the limits of its design will "wear out" over time. It is not normal flexing of the blank that damages the blank. It is going beyond those limits. Maybe you can wear out an anvil too, but not with normal use, whether you're shoeing horses or cracking walnuts.
The other idea in play in this thread is that bad companies are making too much money. Shimano may not be your cup of tea, but their success is based on a very large and satisfied customer base. I don't have a Shimano rod or reel in my arsenal at this time-I am not a fan-boy. Shimano, or any other manufacturer competing in an open market succeeds or fails based on their ability to meet the needs of the market. The idea that because they make a lot of money they owe you more than a company that doesn't is nonsense.
I won't try and prove anything, I am simply going to believe what the tech at St. Croix has told me, and what Gary Loomis explained in a video explaining how and why his new NFC rods are built tested and expected to be used, I certainly hope you do not believe pounding on an anvil has anything to do with fishing.
Your comments about me being a Shimano basher is kinda funny also, my wife wishes I I would black flag Shimano. I currently own 3 Symetry's, 2 Stradic MgFB's, 2 Stradic FI's, 3 Stradic FJ's, a Stradic Ci4+ a Saros, and a Calcutta, I own them because I feel they are better than any other reel for my needs near there cost! I choose to own Lew's reels for casting reels as I believe in 60 years these are the best reels close to their cost at what they are designed for, Rods I use and choose the same way! I don't feel that way about Shimano Rods, but am not bashing. The facts are the rods they are no longer warranting, and refusing to back a warranty after customers have paid for it is not acceptable, it is failing to fullfill a contract they made with individuals for monetary gain!! PERIOD! If you bought one of their reels and they said we changed our mind, were not going to warranty them anymore, would be the same thing, By the way we'll fix it cause its a week old, but now it falls into our no warranty plan,,,,,,,,,this is more sensible than comparing a anvil to a fishing rod,,,,,Please?
On 7/19/2014 at 7:18 PM, Tywithay said:Much of this is false. I am a production operations specialist in composites for a major aircraft manufacturer. I've seen numerous stress tests on carbon composites that lead me to believe otherwise. If you don't take the rod past the stress point, it will keep bouncing back and will not wear out. The threads, epoxy, handle, etc. will fail before the blank; under normal conditions.
You compare it to building airplanes if it makes you feel like you know more than those designing fishing rods, your entitled to your opinion. Kinda like the ridiculous video thinking every rod would break at the same point, or whatever the point in breaking one rod is, but will assure you if they would have stopped 2" before the rod broke and continued with the same test over and over, it would have eventually broken at a reduced amount of flex. When a composite is chosen it is expected to do it's job within a range, and "GOOD RODS" like Gary Loomis explains in his goals for developing a rod, is to come up with a taper and a materiel, that when a finished taper is chosen will be on the edge for the purpose it is design for, and do it enough times before fatigue takes it's toll, to offer outstanding service for the average fisherman, wanting the highest performance possible. The closer it is to the edge breaking while still being able to do it's chosen job, the lighter, the more sensitive and the higher performance it will deliver, and why rods for different applications are designed with different tapers, thicknesses, and materials. There are a lot of folks on forums that post on what they see, read and think, fine. I will believe what those designing the materials and proving decade after decade, even offering lifetime warranties know what their doing. These are not comments I make or think, these were straight from those making them. like anvils being compared to fishing rods, I won't compare airplanes or the materials made for them to fishing rods either. I am quite certain The rod's I use do not use aircraft quality composites!
Capt.Bob reply :
On 7/19/2014 at 9:31 PM, gulfcaptain said:Anyone think the warranty issue maybe caused because most now ARE pushing their equipment past what they are designed for. Most now use braid which has no stretch with much tighter drags which was fine with mono because of it's stretch. We all have up'd are game in the fishing world. We take our equipment out, and yes we push it to the limits and some past the limit. IF I believe no matter what I do to my equipment the manufacturer will replace it without questions. Maybe Shimano has seen this as I'm sure they pay attention and have seen a rise in returns as more of us use braid. Their only option to stay viable is to shorten the warranty, hope that their client base will still trust them and continue to purchase their products. If not they will fail, and then they will have to develop a better product that will hold up at the price point they are charging. Or they will jack the prices up on rods they sell that will have a lifetime warranty. I'd almost bet the next years line up will cost a lot more but will offer a lifetime warranty. I'd say these will be up in the $250-300 range.
This is exactly why they are. To many Mike Iconellys wanna bees, high sticking and lifting fish in a boat and things like this, along with 50 lbs. braid and locked down reels, the point you make about not giving a D**n. This should be obvious by the number of members on here using the same rods and having no problems. I believe Shimano rods and the less expensive ones are the ones those that abuse their rods are breaking the most. I also believe those buying the top end more expensive ST, Croix, G. Loomis (a now Shimano company) and NFC, that are willing to pay these higher priced rod's also take much better care of their equipment, and do it for the performance, not just a warranty, than those buying the cheapest rod possible to get that Lifetime Warranty. You sir I believe are 100% correct on that point. Yes the materials are better and will take more with the higher priced rods, but all will fail prematurely when abused. Like I said early in this post, if St Croix would discontinue their Lifetime policy, I would be hard pressed to buy another brand, because I know what I am buying what I think is the best for what I want it to do. I doubt the ones this new policy affects are buying theirs for the same reason.
K_Mac reply :
Bob you can believe what you want. That is my point. You can not claim scientific authority while giving anecdotal "evidence" though. If the science proves your point and you can support that, you have a case. if not you have opinion. It does not matter what you think you heard from Garry Loomis or anyone else. While you don't like the anvil analogy it simply makes the point that with normal use, i.e. within the design specifications, you or anyone else is not going to "wear out" a fishing rod.
FWIW I do not claim you are a Shimano basher. You simply fail to understand that they are changing the policy on new purchases and requiring proof of purchase on older rods and that is not a breach of contract. It is simply a change of policy. Did they do it for monetary reasons? You can bet on that. Does it make sense as a business model? Yes, it does IMO. Are they making more than you find acceptable? Only you can answer that. I am now tired of beating this anvil. Peace.
Tywithay reply :
The graphite prepreg we use to build our parts comes from Hexcel and Toray. It's essentially the same stuff used on rods, except it's a lower modulus and slightly thicker. The graphite used on fishing rods is a higher quality than what we use, in most cases.On 7/19/2014 at 10:20 PM, Capt.Bob said:I won't try and prove anything, I am simply going to believe what the tech at St. Croix has told me, and what Gary Loomis explained in a video explaining how and why his new NFC rods are built tested and expected to be used, I certainly hope you do not believe pounding on an anvil has anything to do with fishing.
Your comments about me being a Shimano basher is kinda funny also, my wife wishes I I would black flag Shimano. I currently own 3 Symetry's, 2 Stradic MgFB's, 2 Stradic FI's, 3 Stradic FJ's, a Stradic Ci4+ a Saros, and a Calcutta, I own them because I feel they are better than any other reel for my needs near there cost! I choose to own Lew's reels for casting reels as I believe in 60 years these are the best reels close to their cost at what they are designed for, Rods I use and choose the same way! I don't feel that way about Shimano Rods, but am not bashing. The facts are the rods they are no longer warranting, and refusing to back a warranty after customers have paid for it is not acceptable, it is failing to fullfill a contract they made with individuals for monetary gain!! PERIOD! If you bought one of their reels and they said we changed our mind, were not going to warranty them anymore, would be the same thing, By the way we'll fix it cause its a week old, but now it falls into our no warranty plan,,,,,,,,,this is more sensible than comparing a anvil to a fishing rod,,,,,Please?
You compare it to building airplanes if it makes you feel like you know more than those designing fishing rods, your entitled to your opinion. Kinda like the ridiculous video thinking every rod would break at the same point, or whatever the point in breaking one rod is, but will assure you if they would have stopped 2" before the rod broke and continued with the same test over and over, it would have eventually broken at a reduced amount of flex. When a composite is chosen it is expected to do it's job within a range, and "GOOD RODS" like Gary Loomis explains in his goals for developing a rod, is to come up with a taper and a materiel, that when a finished taper is chosen will be on the edge for the purpose it is design for, and do it enough times before fatigue takes it's toll, to offer outstanding service for the average fisherman, wanting the highest performance possible. The closer it is to the edge breaking while still being able to do it's chosen job, the lighter, the more sensitive and the higher performance it will deliver, and why rods for different applications are designed with different tapers, thicknesses, and materials. There are a lot of folks on forums that post on what they see, read and think, fine. I will believe what those designing the materials and proving decade after decade, even offering lifetime warranties know what their doing. These are not comments I make or think, these were straight from those making them. like anvils being compared to fishing rods, I won't compare airplanes or the materials made for them to fishing rods either. I am quite certain The rod's I use do not use aircraft quality composites!
gulfcaptain reply :
On 7/19/2014 at 11:17 PM, K_Mac said:Bob you can believe what you want. That is my point. You can not claim scientific authority while giving anecdotal "evidence" though. If the science proves your point and you can support that, you have a case. if not you have opinion. It does not matter what you think you heard from Garry Loomis or anyone else. While you don't like the anvil analogy it simply makes the point that with normal use, i.e. within the design specifications, you or anyone else is not going to "wear out" a fishing rod.
FWIW I do not claim you are a Shimano basher. You simply fail to understand that they are changing the policy on new purchases and requiring proof of purchase on older rods and that is not a breach of contract. It is simply a change of policy. Did they do it for monetary reasons? You can bet on that. Does it make sense as a business model? Yes, it does IMO. Are they making more than you find acceptable? Only you can answer that. I am now tired of beating this anvil. Peace.
I don't think you can wear out any of the new graphite rods made that are made for bass fishing, now I do think you can soften up a fiberglass blank that you use in saltwater.....why do I say that, years of fishing and running sportboats on the west coast. I have worn out some of the fiberglass rods I have but then that took years of constant abuse being fished to their limits on a daily basis. Would a normal fisherman wear them out that quick, probably not and like I said that's an S-Glass blank, not the newer hi modulus graphite we fish today.
tomustang reply :
On 7/19/2014 at 11:57 AM, Jrob78 said:This is what a rod will do when it isn't damaged. I don't think most people are putting this much strain on their rods while fishing. If your rod breaks after the first year, it's because of something you did to it.
That's a nice video, but I can't say I've ever done that while fishing. Is there other videos of tests, that would relate to real world encounters when fishing?
Capt.Bob reply :
On 7/19/2014 at 11:17 PM, K_Mac said:Bob you can believe what you want. That is my point. You can not claim scientific authority while giving anecdotal "evidence" though. If the science proves your point and you can support that, you have a case. if not you have opinion. "wear out" a fishing rod.
You simply fail to understand that they are changing the policy on new purchases and requiring proof of purchase on older rods and that is not a breach of contract. It is simply a change of policy.
You must not read any post all the way. I said I am not making these statements. Those are the findings of Gary Loomis, and St. Croix tech's, not me, (and I am quite certain they have tested their findings in their own labratories, which Gary Loomis in more than one video has has shown the closed door to, and stated he will let NO ONE IN because of the research they do in that part of his facility)!! This! As I stated not my opinion,,,,there's!
I am not the failing to understand. If this was a fact I would have no problem with the way they are handling it. But unless you have other sources that say they changed the new policy, it is a fact that
1) "any rod to be covered under their warranty cannot be replaced over the counter, and now has to shipped to them!!! That waqs not the deal they made with these people at the time they took their money!!
2) The other thing they said is lifetime, not since we changed our policy, now you get a replacement and after a year that is no longer under our coverage, unless you kept the reciept we told you that you don't need!!! also not what the customer was told at the time they took their money!!
I have no dog in this fight, and like I said, it is absolutely wrong, many will still benefit because they will continue to abuse it. I see many intentionally breaking a rod and having it replaced just to keep another years warranty. I hope I'm wrong, but this type of customer I am sure is what caused this breach of their contract to begin with. Those that don't abuse it are the ones that will pay for trusting and complying with the agreement between Customer and Company, at the time they made the purchase.
LMB KING reply :
Haters gonna hate!!!! Its obvious that G.Loomis is one of the most bulletproof rods on the market and sensitive. Their reputation is second to none. I would of call it Ugly stik Loomis lol.
Fisher-O-men reply :
I have said for years that a person buying a Shimano rod is paying dearly for that warrantee. Same for GLoomis. It would be nice if a lower price accompanied the new policy, but I'm sure that will not be the case.
Jrob78 reply :
On 7/20/2014 at 12:24 AM, tomustang said:That's a nice video, but I can't say I've ever done that while fishing. Is there other videos of tests, that would relate to real world encounters when fishing?
I'm sure there are but they wouldn't result in catastrophic failure in an undamaged blank. That was my point in posting the video. If a blank is taken care of and not damaged, it won't break in a lifetime of real world fishing situations.
A-Jay reply :
Does all of this fall in line with the Shimano Mission statement ?
Right from their web site - interesting.
To promote health and happiness through the enjoyment of nature and the world around us.
People know the joy of contacting their hearts to the breathing of nature.
People know the joy of meeting someone to communicate with each other.
That's simply because all people have nature in themselves.
And tools are largely connected with the joy of people.
We at Shimano have been providing attractive products with a focus on cycling and fishing, the most popular outdoor sports.
Wind touching the skin, sunlight streaming through the trees and wave patterns covering the water excite the hearts of people. We are aiming to become a company to create excitements among people.
We will continue to support people to realize their dreams to create new lifestyles to bring them closer to nature and share the joy of life with each other. Also to keep scumbags from ripping us off.
(Oh, I added that last part)
A-Jay
FishTank reply :
On 7/19/2014 at 11:57 AM, Jrob78 said:This is what a rod will do when it isn't damaged. I don't think most people are putting this much strain on their rods while fishing. If your rod breaks after the first year, it's because of something you did to it.
Love the video....
I think it is kind of funny that seven years ago, I bought a Shimano Crucial MH Jig and Worm rod. It broke on a hook set about 6 inches from the top. I took it back to BPS, they gave me another one and it did the same thing. I took that rod back and purchased a G. Loomis IMX 844C. It is built like a tank. In the seven years I have had it, I have caught hundreds of fish and never had an issue. I would like to see some of the Shimano rods, that know will no longer be under warranty, go through the same stress test.
On a side, ironic note, I bought a 7' Crankbait Crucial today.
Capt.Bob reply :
On 7/20/2014 at 5:05 AM, A-Jay said:
Does all of this fall in line with the Shimano Mission statement ?
Also to keep scumbags from ripping us off.
(Oh, I added that last part)
A-Jay
Obviously they don't care if that means taking advantage of those that don't abuse the warranty also. everyone should promise the world to those willing to support them, who don't misuse their warranty but make them pay for the ones that do! Because Shimano isn't going to.
A-Jay reply :
A-Jay
tomustang reply :
On 7/20/2014 at 8:55 AM, A-Jay said:And
A-Jay
I have a structured settlement and I need cash now
A-Jay reply :
On 7/20/2014 at 10:17 AM, tomustang said:I have a structured settlement and I need cash now
I can help you with that but you'll be paying me a sizable percentage.
A-Jay
SirSnookalot reply :
The video is nice for demonstration but I'm not sure it depicts real life fishing. I can only assume that in the demonstration there is no reel drag. Any time there is a fish on the line capable of bending a rod to the proportion as in the video that fish is pulling out drag for sure. Not only does the drag take pressure of lines and knots it does the rod as well. One just never knows what is going to strike, I have landed many 100#+ fish striking a 25 lb heavy rod many times, with rod nearly doubled in half. The drag is what landed the fish and the drag is what keeps the the rod from breaking. I do not target fish like that with a small rod, but things happen. My rods are not $300-$400 that I use offshore, that 25lb rod cost me 60 bucks, never wore out and it's still going strong. I've never had any rod wear out just from catching fish. Fishing with heavy no stretch line with a locked down drag you're pushing a rod past the limit it was intended for, no wonder some of them break. The rod hasn't failed, the fishermen pushed the envelop too far.
ChrisAW reply :
Does anyone actually have proof that this is happening besides the word if one guys friend? This whole debate without a single link to an actual official Shimano statement.
K_Mac reply :
On 7/21/2014 at 3:27 AM, ChrisAW said:Does anyone actually have proof that this is happening besides the word if one guys friend? This whole debate without a single link to an actual official Shimano statement.
That is great question. I could not find anything on their website.
iabass8 reply :
On 7/21/2014 at 3:27 AM, ChrisAW said:Does anyone actually have proof that this is happening besides the word if one guys friend? This whole debate without a single link to an actual official Shimano statement.
There's a ton of retailers that have already announced it via Facebook or their websites.
Here's the official response from Shimano.
"All Shimano rods purchased after August 1st will have a 1 year warranty and will require proof of purchase."
Rods purchased prior to this date will still have the limited lifetime warranty, but it will no longer be over the counter - you will have to send your rod to Shimano.
Maxximus Redneckus reply :
Not bashing shimano ,but sounds to me like lews,abu and daiwia have hit a hot spot with reels in the 100-200$ range and they aint the only big boy in town no more.So to make up the diff in money bein lost no more LT warrenty on rods,But i do suspect they will up there knowledge/productin and focus on reels more so in that price range.And just do it like the majority of mass produced rods one yr warrenty.you can make more money selling 1 million rods for 50 bucks then selling 50 thousands rods for 100 bucks
ChrisAW reply :
Ok, thanks for the clarification. I work for one of the biggest retailers and we haven't had a single word of this from Shimano or our corporate office.
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