What Is Shimano Going To Do Next? 2024
shimmy reply :
Just curious if anyone knows what Shimano plans on doing after downgrading their product line? It seems like a lot of people are jumping ship and i cannot imagine them not noticing that people are starting to look elsewhere for reels in the 200 dollar range and under area. Does anyone know what they plan on doing next or is this what we can expect from their product line from here on out?
The Rooster reply :
I figured this same thing. After the release of the G series I noticed on another site that the Shimano product support forum went from December 2011 to August 2012 without so much as a single post asking anything about any product. Before this, it was active with people making plans for Shimano purchases
BASSHUNTER1961 reply :
Funny.... I plan on purchasing another Chronarch in the next two weeks. What reel do feel feel is better at the $200 and under price point, and please don't say Lew's?
LgMouthGambler reply :
What they did was get people to purchase the Chronarch if you wanted that kind of baitcaster. Unfortunately, Shimano spoiled people with the Curado E series, and they know that. What they had to do was put the Curado back to where it should be in the spectrum. I dont think the Curado G is all that bad. Yes its not the E, but then again, no Curado was even close to that E, and that was the problem. If you want that performance, buy the Chronarch E. Remember what the Curado 50E sold for knew? Exactly!
LgMouthGambler reply :
None!On 8/20/2012 at 6:07 AM, mabasshunter said:Funny.... I plan on purchasing another Chronarch in the next two weeks. What reel do feel feel is better at the $200 and under price point, and please don't say Lew's?
webertime reply :
Take the model name off the reel... At ~$200 you have a reel that has XYZ bearings, spool, drag, etc. Who cares if one year that $200 reel is a Curado and the next it's a Chronarch, IT'S STILL A $200 REEL THAT HAS XYZ AND DOES WHAT YOU'D EXPECT A ~$200 REEL TO DO... Next year I hope the call it something new just so I can hear peoples heads exploding over it. I'm not trying to be snarky, I think people just get caught up in names/paint/"History" and lose sight of the fact that for a $200 reel it's a darn fine product regardless of the name.
Nobody is freaking out over Daiwa's reusing the Cielo name on a MUCH inferior newer rod. Or the Aird, or the Legalis or the Presso...
j.bruno reply :
I am sure there will be better products from Shimano in the future.
fishking247 reply :
what are they downgrading? looks to me like they raised the price on most of their new upgraded reels
via reply :
well i heard that they will be releasing a new cumara pretty soon
BASSHUNTER1961 reply :
On 8/20/2012 at 6:12 AM, LgMouthGambler said:None!
This is the correct answer...
iabass8 reply :
the Diawa Lexa is getting a lot of hype as the next "great mid range reel". we will have to wait another month to find out though.
Bassn Blvd reply :
On 8/20/2012 at 6:07 AM, mabasshunter said:Funny.... I plan on purchasing another Chronarch in the next two weeks. What reel do feel feel is better at the $200 and under price point, and please don't say Lew's?
Absolutely Lew's. I bought a Lews TP as soon as they hit the market and haven't looked back. Shimano discontinued the older Chronarch 50 mg, which is what started me looking at other reels. Shimano makes an excellent product, but competition has caught up.
Shimano ran the market in primo low profile reels, but with todays technology, they're having a hard time staying on top. I still buy Shimano for my inshore saltwater gear, such as the Calcutta, which I seriously doubt will have any competition for a LONNNNG time. My next shimano purchase will be a Stradic to replace my old Stradic, but I don't foresee myself bying anymore low-pros from Shimano unless they make some dramatic changes.
I strongly believe in Shimano's products, having used them for decades. I just don't like anything they offer in low-pro anymore.
Diggy reply :
On 8/20/2012 at 6:07 AM, mabasshunter said:Funny.... I plan on purchasing another Chronarch in the next two weeks. What reel do feel feel is better at the $200 and under price point, and please don't say Lew's?
On 8/20/2012 at 6:12 AM, LgMouthGambler said:None!
LgMouthGambler reply :
I get it. MJ the best basketball player, like Shimano is the best reel maker!On 8/20/2012 at 9:06 AM, Diggy said:
The Rooster reply :
On 8/20/2012 at 7:26 AM, fishking247 said:what are they downgrading? looks to me like they raised the price on most of their new upgraded reels
Ok, to me, below the Citica, Shimano's bait casters don't even count. With the Citica, it got a new frame that I like less than before with a $10 increase. Otherwise its pretty much the same as before in features but still not as nice. With the Curado, it was most definitely a downgrade. Price fell by $20 but I'd have rather paid the extra $20 instead. I can still get the same reel in the Chronarch, more or less because technically even that is below the Curado E with its plastic drag star, but that is now $20 higher than before now too, so they increased price there and slightly downgraded it and gave it a new name and paint. Otherwise it's still a great reel with the name of what used to be a $300 reel but we all know it's just a Curado. I don't like paying more to get not quite the same thing as last year that was less then.
On 8/20/2012 at 6:45 AM, webertime said:Take the model name off the reel... At ~$200 you have a reel that has XYZ bearings, spool, drag, etc. Who cares if one year that $200 reel is a Curado and the next it's a Chronarch, IT'S STILL A $200 REEL THAT HAS XYZ AND DOES WHAT YOU'D EXPECT A ~$200 REEL TO DO... Next year I hope the call it something new just so I can hear peoples heads exploding over it. I'm not trying to be snarky, I think people just get caught up in names/paint/"History" and lose sight of the fact that for a $200 reel it's a darn fine product regardless of the name.
Nobody is freaking out over Daiwa's reusing the Cielo name on a MUCH inferior newer rod. Or the Aird, or the Legalis or the Presso...
I think what people don't like is that the same reel is now higher than before. It wasn't a $200 reel last year. It was cheaper and slightly better than before with the metal drag star. To me, a $200 reel should not have a plastic drag star.
On 8/20/2012 at 6:07 AM, mabasshunter said:Funny.... I plan on purchasing another Chronarch in the next two weeks. What reel do feel feel is better at the $200 and under price point, and please don't say Lew's?
Why not say Lew's?? If it's true, then how can you argue with it? To me, I'd put the Tournament model up against the Chronarch, even though it's only $150. The Chronarch is lighter weight but not even by a whole ounce. One could say its not lighter by $50 worth. LOL
LgMouthGambler reply :
On 8/20/2012 at 10:00 AM, The Rooster said:Ok, to me, below the Citica, Shimano's bait casters don't even count. With the Citica, it got a new frame that I like less than before with a $10 increase. Otherwise its pretty much the same as before in features but still not as nice. With the Curado, it was most definitely a downgrade. Price fell by $20 but I'd have rather paid the extra $20 instead. I can still get the same reel in the Chronarch, more or less because technically even that is below the Curado E with its plastic drag star, but that is now $20 higher than before now too, so they increased price there and slightly downgraded it and gave it a new name and paint. Otherwise it's still a great reel with the name of what used to be a $300 reel but we all know it's just a Curado. I don't like paying more to get not quite the same thing as last year that was less then.
I think what people don't like is that the same reel is now higher than before. It wasn't a $200 reel last year. It was cheaper and slightly better than before with the metal drag star. To me, a $200 reel should not have a plastic drag star.
They always had a plastic drag star, it was never metal. And the Curado E and the Chronarch E are not the same. Keep fishing your Lews, leave the Shimanos to the pros.
Why not say Lew's?? If it's true, then how can you argue with it? To me, I'd put the Tournament model up against the Chronarch, even though it's only $150. The Chronarch is lighter weight but not even by a whole ounce. One could say its not lighter by $50 worth. LOL
The Rooster reply :
Curado E absolutely did have a metal drag star, as did the previous Chronarchs also. What planet did they not have this on? On earth, they did.
Curado E and Chronarch E sure are the same except for the drag star and double anodized parts differences as well as gear ratios now being offered in more choices. Just minor differences though. Otherwise mechanically they are identical. Sorry, but you're just plain wrong there.
Not_Here reply :
On 8/20/2012 at 8:47 AM, Bassn Blvd said:Shimano makes an excellent product, but competition has caught up.
Shimano ran the market in primo low profile reels, but with todays technology, they're having a hard time staying on top. but I don't foresee myself buying anymore low-pros from Shimano unless they make some dramatic changes.
I strongly believe in Shimano's products, having used them for decades. I just don't like anything they offer in low-pro anymore.
thats pretty much where i'm at with them. i've had shimano BC's for somewhere around 25-30 years or so. but these recent changes they've made are changing my mind with sticking with them. other brands have been putting out some fine reels & it may just be time for me to move on...
bassh8er reply :
On 8/20/2012 at 6:11 AM, LgMouthGambler said:What they did was get people to purchase the Chronarch if you wanted that kind of baitcaster. Unfortunately, Shimano spoiled people with the Curado E series, and they know that. What they had to do was put the Curado back to where it should be in the spectrum. I dont think the Curado G is all that bad. Yes its not the E, but then again, no Curado was even close to that E, and that was the problem. If you want that performance, buy the Chronarch E. Remember what the Curado 50E sold for knew? Exactly!
Really? So does that mean they'll realize that the Caenan is spoiling people too and call it a Curado next year and raise the price accordingly?
I understand that every company is trying to improve and it's tough in this economy, but I don't like how they changed the name and raised the price of the same product. How is that not shady? Especially for people who aren't on fishing forums everyday.
Stasher1 reply :
QuoteWhat Is Shimano Going To Do Next?
Who cares.
LgMouthGambler reply :
Yes earth, they are plastic, they just look like they are metal. As far as mechanically, all Shimano baitcasters are pretty much identical, its called trusted and true design. As far as Curado and Chronarch identical, close, but you forgot better drag system too. I know Im wrong about all of this since Ive only fished Shimano since I was 10, and dont own anything but Shimano. Stick to your Lews product, leave Shimano to me.On 8/20/2012 at 10:16 AM, The Rooster said:Curado E absolutely did have a metal drag star, as did the previous Chronarchs also. What planet did they not have this on? On earth, they did.
Curado E and Chronarch E sure are the same except for the drag star and double anodized parts differences as well as gear ratios now being offered in more choices. Just minor differences though. Otherwise mechanically they are identical. Sorry, but you're just plain wrong there.
Bluebasser86 reply :
It was my understanding that the new Chronarch was basically a repainted Curado E series that cost $20 more? With that in mind and Curado E series still out there for basically the same price they were selling for why would anyone buy a chronarch other than for the name? I know if I was in the market for a new reel I'd be finding an E series somewhere instead of their new lineup. I like their products but the competition is running them down quickly and I'm starting to look harder at the Pfluegar and Lew's. Pfluegar's spinning reels have already won me over, their casting reels may be next.
LgMouthGambler reply :
It has a better drag system, and better coating on the spool and crank handle to resist corrosion better for salt water. Shimano is realizing their mistake of the Curado E popularity, and are going to suffer the consequences for it Im sure. If you go from the brand new price, the Cronarch E at $200 and Curado E at $170, the slight upgrades are justifyable. If you compare the Curado G to the Chronarch E, thats the way the options/price spectrum should have been between the two. That being said, like Ive said many times before, you can get the Curado E or Chronarch E, both peform pretty much the same, but you will notice the smoother drag. I do own the whole E series line up, so I can give you the truthful answer of the difference in reels. I dont think Shimano has anything to worry about with the other brands, time will show the outcome with these other brands.On 8/20/2012 at 3:01 PM, Bluebasser86 said:It was my understanding that the new Chronarch was basically a repainted Curado E series that cost $20 more? With that in mind and Curado E series still out there for basically the same price they were selling for why would anyone buy a chronarch other than for the name? I know if I was in the market for a new reel I'd be finding an E series somewhere instead of their new lineup. I like their products but the competition is running them down quickly and I'm starting to look harder at the Pfluegar and Lew's. Pfluegar's spinning reels have already won me over, their casting reels may be next.
Bankbeater reply :
Years ago when you bought a new product from a manufacturer you bought it because you had dealt with that company before and you knew what you were buying. Today with all the big companies trying to cut costs you never know what you are going to get. For me, brand loyalty is dead. I look around on the internet to see what others have to say before I make a purchase. If people are going to give the next Shimano line a good review I will buy one, but I will not buy one just because it is a Shimano.
Bluebasser86 reply :
On 8/20/2012 at 6:33 PM, Bankbeater said:Years ago when you bought a new product from a manufacturer you bought it because you had dealt with that company before and you knew what you were buying. Today with all the big companies trying to cut costs you never know what you are going to get. For me, brand loyalty is dead. I look around on the internet to see what others have to say before I make a purchase. If people are going to give the next Shimano line a good review I will buy one, but I will not buy one just because it is a Shimano.
Agreed, brand loyalty is a silly thing if you can get a better deal on another quality product that will perform equally as well.
The Rooster reply :
On 8/20/2012 at 2:14 PM, LgMouthGambler said:Yes earth, they are plastic, they just look like they are metal. As far as mechanically, all Shimano baitcasters are pretty much identical, its called trusted and true design. As far as Curado and Chronarch identical, close, but you forgot better drag system too. I know Im wrong about all of this since Ive only fished Shimano since I was 10, and dont own anything but Shimano. Stick to your Lews product, leave Shimano to me.
You mean to tell me that you actually believe the D and E series Curado and the D series Chronarch had a plastic drag star?? How can you think that? Longevity of fishing Shimano products means nothing here. Observation of what's in your hand takes only a few seconds. Curado had a plastic star on the B series and hasn't had one since until the current G series. I don't know about the Chronarch before the D but I know the D model had a metal one too. You say you own them. Go look! I've got a Curado E right here to check for it myself.
Wow.
LgMouthGambler reply :
Yes the drag star is plastic! I cant argue with you anymore, obviously not intelligent on this matter.On 8/20/2012 at 7:49 PM, The Rooster said:You mean to tell me that you actually believe the D and E series Curado and the D series Chronarch had a plastic drag star?? How can you think that? Longevity of fishing Shimano products means nothing here. Observation of what's in your hand takes only a few seconds. Curado had a plastic star on the B series and hasn't had one since until the current G series. I don't know about the Chronarch before the D but I know the D model had a metal one too. You say you own them. Go look! I've got a Curado E right here to check for it myself.
Wow.
TrippyJai reply :
The drag star on the Curado E5/E7 and Chronarch D series are aluminum.
I'm a big shimano fan, but if all my fishing reels got stolen (knock on wood), I wouldn't replace them with the G series. It just leaves a bad taste in my mouth from what they did from a business point. Will the reels perform as well as the E series? Absolutely, but that's just me and how I am.
Not_Here reply :
On 8/20/2012 at 8:05 PM, LgMouthGambler said:Yes the drag star is plastic! I cant argue with you anymore, obviously not intelligent on this matter.
dude it says right in the description for the E7 "Cold Forged AL Drag Star with clicking adjustment"~ you lost some cred points on that one & you were telling others how they are not intelligent, makes you look like a fool lol
jj'sbassinforfun reply :
Subscribed for entertainment! 
Wow, LMG! Where's reverse? 
J Francho reply :
The 200 size reels had aluminum stars, but the 50 size had plastic. That's probably where the confusion lies.
Bassn Blvd reply :
Metal, plastic, or rubber. Heck, I don't care what it's made of as long as it's durable and performs to my liking. It could be made out of spider web for all i care.
BobP reply :
If not for the E series Curados, we'd never be hearing these gripes. It's all about your viewpoint. Mine is that you can buy an E series Shimano at a steeply discounted price from its original $199 MSRP. I paid $145 new in box for a 50E, which is essentially a Chronarch with green versus white paint. What's not to like about that? Otherwise, the Shimano lineup and prices are back to what they were 5 years ago. I know confusion breeds discontent, but ya gotta reason your way through that. I'm just happy the Shimano price/model realignment provided the opportunity for a deal.
j.bruno reply :
LOL seriously plastic vs metal drag star? Does it really make that much of a difference? I cant see how it would. Someone enlighten me. ( I Have reels with both)
retiredbosn reply :
Me personally I like my E series Curado and will not pay 50 bucks more this year to get the same reel with an ugly gray paint job. Shimano screwed up pure and simple, you can not relabel a reel charge more for it and expect the consumer just to stand by. To say that the Curado is back where it should be to me makes little sense, if they knew it was too good to be a Curado then they should have sold it as a Chronarch from day one! I keep looking for new in box Curado E series, and I find them occassionally, I bought my first E series new in box for 159 at a then local tackle shop, it was not on sale that is what the guy sold them for. I also have a B series Curado that I like, but IMO the E series is so much better.
J Francho reply :
Zillions went from $229 to $319 with no improvements/changes. Where's the outrage? lol.
retiredbosn reply :
On 8/21/2012 at 4:10 AM, J Francho said:Zillions went from $229 to $319 with no improvements/changes. Where's the outrage? lol.
I don't know what Diawa's next reel up the line is from the Zillion, the trouble is they downgrade the Curado and call it the G series charge the same for it as the E series, relabel the Curado E as their "new" Chronarch, nothing new about it the Chronarch E series is last years Curado E. That's the bottom line for most. If they wanted to raise the price fine, I can stomach a price increase better than a bait and switch.
baluga reply :
my take.. I don't see any room in the low profile category so If shimano is coming up with a $200 reel, I think they need to release a low end Calcutta replacing the Calcutta A or B. It would have the same design of the new Calcutta D with lower bearing counts and other shortcuts to bring the price from $350 to $200.00.
Maico1 reply :
I am sure glad I do not have all these problems with the other brands Shimano manufactures......... 
QUAKEnSHAKE reply :
On 8/21/2012 at 5:02 AM, Maico1 said:I am sure glad I do not have all these problems with the other brands Shimano manufactures.........
Well they made the stradic 1000 --graphite, weigh more, took away the extra spool, charge $20 more.
BASSHUNTER1961 reply :
Bottom line is, every company does the same thing in one way or another. I'm a sales rep for an emergency generator service and sales company, and ALL the manufacturers do the exact same thing every year to their generators and transfer switches. Nothing lasts forever period!
retiredbosn reply :
On 8/21/2012 at 6:30 AM, mabasshunter said:Bottom line is, every company does the same thing in one way or another. I'm a sales rep for an emergency generator service and sales company, and ALL the manufacturers do the exact same thing every year to their generators and transfer switches. Nothing lasts forever period!
Do the companies your represent actually downgrade the components in their generators and release it as the newest improved generator? That is where all the trouble lies, if you redesign the assumption is you are going to make it better. The fact is that this company downgraded a product and released it as a new design! Then the company took the old product gave it a different paint job, released it as an improved reel; not smart. Two years ago a consumer would assume that the Chronarch D was a better reel than the Curado E, it carried a higher price and was advertised by the company as a better reel. Now the Curado G is a downgraded redesign that has fewer bearings different drag etc than the E series it replaced. The "New" Chronarch E is the old Curado E, (the old Chronarch D should have been better than the Curado E to begin with) with a couple of minor cosmetic changes. It seems to me that Shimano succeeded in alienating both the Curado and Chronarch users.
An to answer your orginal question I don't know if there are any better, what I would do is look for a Curado E somone is closing out, save some money that the bait monkey can take from you
GOOCHY reply :
On 8/20/2012 at 6:07 AM, mabasshunter said:Funny.... I plan on purchasing another Chronarch in the next two weeks. What reel do feel feel is better at the $200 and under price point, and please don't say Lew's?
I dunno... I like my Lew's Speed Spool way more than I like my Citica.
BASSHUNTER1961 reply :
On 8/21/2012 at 7:34 AM, retiredbosn said:Do the companies your represent actually downgrade the components in their generators and release it as the newest improved generator? That is where all the trouble lies, if you redesign the assumption is you are going to make it better.
To answer your question, yes.
retiredbosn reply :
Wow
BASSHUNTER1961 reply :
On 8/21/2012 at 8:34 AM, retiredbosn said:Wow
All companies do the same thing, but most consumers have no idea.
Jake P reply :
BOOM!!! The reply im waiting for seems to be taking a while lol........On 8/20/2012 at 10:22 PM, Frog Turds said:dude it says right in the description for the E7 "Cold Forged AL Drag Star with clicking adjustment"~ you lost some cred points on that one & you were telling others how they are not intelligent, makes you look like a fool lol
Capt.Bob reply :
Graphite Stradics?? 1000 3000 and 4000 FJ just bought this spring, $136.00 was the most I paid for one, what price increase!! I would say the Stradic is a solid leader of the class over any other for that price.
Hard to compare a 50 size Shimano to any Lews, although the Lew's are as small, they hold the same amount of line as the 200 with a strionger drag, smoother with carbon drag and more bearings than the Chronarch. 50E weighs more than a Lews tournament Pro, the TP can be had brand new for $150.00 so that is what is killing Shimano, it is selling reels of comparable quality for over $100.00 more. The Lew's Tournament is a match up with capacity , a better drag and smoother retrieve than the Chronarch and sells for $108.00 street price. I personally think the Tournament Pro and Team are a comparable reel to the Core 100 , either one sells for less than $200.00 and for the core to be a $300.00 reel, I believe in time even this high end reel will start loosing sales to the mighty Lew's. Like others said, reel manufacturers are catching up and surpassing Shimano and they are doing it with comparable models while offering more features for 50 to 100 buck's less! And Lew's is leading in sales right now, why not mention them????
I haven't used the new Calcutta, but have herd nothing but good words about them form those who have, although they upgraded a reel that had no equal already they did raise the price. It is still an upgrade and still a Superior round reel, I guess they can get away with it for now.
Shimano just needs to get in line with their Low Profile Baitcasting reels price wise! Today you don't have to pay rediculous prices for a top quality baitcaster!!
SirSnookalot reply :
I don't really remember what I paid for my stradic fi's (4000), I know I did buy one on closeout at an excellent price. Price increases are MSRP, not what one actually pays, not everyone gets or even looks for a deal. I would think there are many over the counter sales at a BPS or some other retail outlet where people just buy them at the MSRP. If my memory serves me, stradic fi 4000 MSRP was about $179, with 2 spools and the FJ 4000 is about $ 199. MSRP, that's a price increase.
The fj has graphite sideplate and rotor, I think the fi does too, not that I have found that to be a liability in performance. Better or best is in the eyes of the beholder, I do like my stradics a lot, but I like other reels just as well. My 4 Abu soron stx's have no graphite that I'm aware of, bit stronger drags (meaningless really as I'm setting to the line test) 22 as compared to stradic's 20. The reels have been in service a couple of years longer and still perform like new, after catching many fish in areas with lots of blowing sand and salt air. Not saying they are superior, saying that they are my favorites and the MSRP was cheaper too.
LgMouthGambler reply :
Nah, just done trying to explain buisiness procedures to the mindless. Its easier to let them just not fish Shimano products, that leaves more for me.On 8/21/2012 at 10:05 AM, Packman89 said:BOOM!!! The reply im waiting for seems to be taking a while lol........
The Rooster reply :
Ok now you are resorting to insults since its obvious you already lost the argument along with some credibility as well. I'm done. I think the others who posted said all that needed to be said anyway.
Stasher1 reply :
On 8/21/2012 at 5:55 PM, LgMouthGambler said:Nah, just done trying to explain buisiness procedures to the mindless. Its easier to let them just not fish Shimano products, that leaves more for me.
This post has told me all I need to know about you, LgMouthGambler. Not only were you wrong and insulting to the folks who disagreed with you, but you're not even man enough to admit your mistake? All you can do is toss more insults over your shoulder while you slink off into a corner to hide for a while?
Weak.
All this time I thought the "LgMouth" portion of your name was a reference to bass, but apparently I was wrong...
roadwarrior reply :
On 8/21/2012 at 8:18 PM, The Rooster said:I think the others who posted said all that needed to be said anyway.
I agree...
Goodnight Irene.
-Kent a.k.a. roadwarrior
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