Does lure advertising effect what you buy? 2024

Chris reply :

How much influence does lure advertising effect what lures you buy?

Big_Bass_Rich reply :

I'd like to say none but that's not technically true. If I see a lure in an ad that looks interesting or new to me I'll go out and buy it. But flashy ads don't really affect me, it's just if the lure looks appealing and I happen to see it.

MKYxD reply :

I mainly only buy lures that fellow fisherman give praise too.

Pond-Pro reply :

>I have to admit it, lure advertising affects me more than it should. I often find myself buying a lure because I seen a good looking advertisement of it. Some advertisements are helpful though. They will give you a bunch of information about a product so you can deside if you nead it or not. The most convincing advertisements are fishing buddys explaining their great succses with certan lures. :

L.D. reply :

I don't think so. But in the off season I'll go to Cabellas and you can't leave without buying something there. If it looks like I could catch a fish with it, It'll come home with me.

Trivib1 reply :

I believe one time or another, we have all fallen for advertising on a lure.

As we become more knowledgeable about lures we are less influenced by advertising.

As we look at lures in general, we look for the qualities of those lures that we know that has performed for us in the past so that kind of puts advertising in the back seat for most of us.

As Fishman, we are always willing to try something new, whether or not advertising has anything to do with it or not, even though for the most of us. We know there is no such thing as a magical bass lure, just in the hopes to find a lure. That may outperform, what we have.

Will reply :

Lure advertising certainly affects what people buy. Their are many lures that are sold through infomercials, the banjo minnow, zip lure, bionic minnow, and many more. I used to buy some myself. Advertising actually affects more than what people think. If you notice a fishing product sold on t.v. or talked about at a seminar you are going to most likely buy that brand over another one thats not advetised.

AUTgrPilot reply :

I don't feel direct advertising has an effect on me. However, when I see something that looks good, I'll give it a shot.

The banjo minnow, walking worm, and Chuck Woolery's lighted lure shows don't even get me thinking about buying those lures.

JT Bagwell reply :

I think television advertising affects everyone, whether they realize it or not. If it didn't, companies wouldn't spend millions of dollars per year doing it.

Although you may not run right out and buy that particular bait the same day, the advertisement builds name and/or product recognition. So even two months later if you are walking through Bass Pro Shops or Cabelas and you see Lure X or Brand X you will recognize it. Typically if you recognize something you are more apt to give it further examination.

When I was in college, product and brand recognition was something that the professors really stressed in all of my Advertising and Marketing courses. Therefore, I have to believe it is very important.

As I stated before, I think it affects everyone whether it is obvious or subliminal. Just because you don't notice something, doesn't mean that it isn't happening.

JT Bagwell

kajun reply :

The commercials and infomercials don't get me but the fishing shows with people like Bill Dance and Larry Nixon or just any high profile fisherman will get me. If they have a show about a lure I may not run out and buy it but if I'm at the store and happen to see it I'm more likely to pick it up over something else. The tournaments on tv influence me also like the classic or the elite 50 ESPN is showing now. I would like to sit here and say that none of this stuff affected my wallet and my tackle box but unfortunetly it does. On more than one occasion I've looked through my tackle box and thought "Why the :-X did I buy this?"

Marty reply :

I don't think it affects me very much. However, it WILL affect me if if the ad is informative and tells me something I didn't know that would make me want the lure. But I'd like to think that ordinary hype about lures I'm familiar with won't change my mind.

About 10 years ago, I saw the Strike King Grass Frog for the first time on a Bill Dance show and bought one immediately. To this day, it remains my favorite weedless topwater. To the best of my recollection, that's the only lure I've bought directly from watching a show.

Mainer reply :

Probably they affect me more than I know, but I am more apt to respond to one that educates me rather than hypes up a product.

bquittem reply :

a while back i saw the infomercial about the banjo minnow, i got interested and i bought the set they sold over the phone. a few weeks later i recieved the package and started using them. for the first couple times i didnt really know what to do with them. but then the next weekend i went up to my friends cabin on a small lake in Wisconsion, and i asked what they were biting on and he said spinerbaits and banjo minnows, i was really surprised to hear that, so i rigged one up the way he did and i caught many bass. they actually worked very well. i kept catchin fish on them until i ran out of the parts in the kit. so i bought a new one

The ad made me buy it but the outcome was good.

njvbass reply :

Now that you mention it yes!It seems everytime I watch Bill Dance what ever lure he was using ,I usually buy it. Or what about Jimmy Houston and spinnerbaits,or Roland Martin and Senkos.

fishnitro1965 reply :

I always ask myself one question- If I was a bass would I bite it?

earthworm77 reply :

I hold little stock in what a paid pro is telling me I should buy and fish. They are obviously motivated to do so. Instead I rely on what I've been using all along and sometimes experiment. I make most of my own lures.

SENKOSAM reply :

You never know if a new style of a lure will be superior or even catch fish. The Booyah spinnerbait seems a little farfetched, as does Rick Clunn's latest crankbait.

Are the lures that are listed in Bassmaster, the ones used to actually win tournaments. Did Rojas use only Berkley products to win the classic a few years ago? Bassmaster and BASS are major advertisers for big companies and rarely do I see unknowns like Joe Schmoe's crankbaits or Clyde's plastic critters mentioned as the winning baits. It's always the big names.

I make many of my own lures and know they will catch fish as well as commercial lures. The only difference is that theirs comes in a nice package with a much bigger price tag.

roadwarrior reply :

Honest pros get my attention. When Takahiro Omori won the Bassmaster Classic World Championship and announced to the whole world that he won it by switching to a Bagley B-II in desperation and at nearly the last moment, I was VERY impressed. His main lure sponsors are Yamamoto and Lucky Craft. I call that effective advertising and it is no coincidence that I now own two B-2's in each color they make, both with & without rattles. (I'm also a big fan of Omori's other sponsors).

earthworm77 reply :

Some guys just seem more honest than others. Would you buy anything that Rolo was hawking? After the Helicopter lure debacle, I doubt it!

D.Taylor reply :

I feel advertising and marketing are a huge influence to fishermen. I'll give you a couple of examples.

I rescently read an article that says Booyah and Yum brand baits are owned by Pradco. Well Booyah and Yum are the old Riverside baits. Now for some reason Yum and Booyah are becoming big names on campus all because of a name change. What else but Marketing and advertising have created this monster.

You also notice half of strike kings bait say classic winning lure. Now Denny Brauer won the Classic Flipping a tube. He bought it at a sports show out of a container. He even said after the classic he had no clue what brand it was. 2 Months later Strike King has a Flipping tube. On the Package it says classic winning lure.

George Cochran won the classic cranking. But the Strike King Quad Shad also says Classic Winning Lure.

People will buy these baits based on Branding and how it is positioned in the market. Baits get positioned in the market by advertising. Advertising is not just on tv or in magizines.

The most important form of advertising a company can recieve is word of mouth.

So the next time you buy a bait because your buddy said it was good. You to were sold by advertising.

SENKOSAM reply :

Lately Dance has gotten much better and is giving me more original ideas and information. Roland is beyond hope and is the latest angler pimp of the century right up there with Shaw G.

Sam

Glenn reply :

So tell me how you REALLY feel about it!

njvbass reply :

Quote
Lately Dance has gotten much better and is giving me more original ideas and information. Roland is beyond hope and is the latest angler pimp of the century right up there with Shaw G.
Sam

Roland likes to estimate his fish about three to Five pounds over.

Glenn, I like the marketing approaches these manufactures take,my favorite is the one with guy and his son are fishing off a dock and his son has a fat hogged hooked and it's jumping flopping and they are just calm and collective. I believe it is the berkely trilene.

JT Bagwell reply :

Very well said Dusty.

I knew you had it in you. lol

SenkoSam,

You said, "Did Rojas use only Berkley products to win the classic a few years ago?"

Dean has Never won the Classic.

JT Bagwell

SENKOSAM reply :

You're right, it was Yelas that won the classic on all Berkely products. Got them mixed up.

JT Bagwell reply :

I kind of figured that's who you meant but I don't go around assuming things anymore. ;D Some people get mad about that.

It's no big deal though.

JT Bagwell

Maineiac reply :

I suspect that if you were to connect electrodes to the average bass fisherman and sit his butt in front of a TV on an average winter Saturday you would have more tracers on the telemetry monitor than the first day over Baghdad. We see it we buy it. We hear about it we buy it. We are manic optimists, always figuring we are going to find that one bait that will crack open the secret to fishing nirvana. I avoided the Helicopter, bought the Banjo (but then again the designer used to be in our club), and drool at Rapala ads. Ok so I have a closet full of stuff I rarely use, I have it I like it and while it may be some sort of phobic response I probably belong to a very large group.

SENKOSAM reply :

Toys for boys - much have something to do with breast feeding or the lack of. ;D

ernel reply :

Everybody is effected to some extent to lure advertising. No one has mentioned the most obvious form of advertising that the lure companies use. This is the very package that the lure comes in. Many hours of design goes into each package placed in front of the consumers eyes. The use of color or reflective matrial in the package is used to make the lure jump out and grab your attention.

Then there is the other factor. The majority of bass fishermen are tackle junkies. MOST bassers will go out and buy multiple colors of the same bait and design. Yes having a variety of color is good to have, but this could be done with 4-5 different colors as opposed to 8-9.

So welcome to the fact that we all have a disease called bassin', and the lure companies know it. So how long will it be before you need youe next fix?

Granted if I had to pick something to be addicted to, this is the top choice by far.

Hello my name is Eric and I am a tackleholic!

squid reply :

I will try anything once....lol...Tried the banjo, and the bionic minnow. Out fished my partner the first year I had the bionic minnow. Didn't have the patience to use the banjo minnow, but will still throw it every now and then. I do use the walking worm, and that is a good lure too. No matter what you try it's all in the confidence and presintation of the bait you are using.

Nick_Barr reply :

i think it might but i go by what people say and not by the advertisements.

Redtail reply :

Last fall I bought a boat and started fishing again. My buddy used a senko and caught a 4 1/2 lb largemouth. That's the best advertising I know of. I had a bunch of them the next day.

LUNKER reply :

Advertising does affect us all. I do believe that another fisherman catching fish with a lure is a better model. Thats why we have sponsors supporting us at a federation level. Im not a strike king or booyah guy. I like my sponsors bait but I have bought the bargain basement spinnerbaits and Buzzbaits for a $1 and caught bass. I believe if you get a well tuned SB or BB you will have success. The bass doesnt read the name of the bait or the price you paid on the way buy. Support your company, sponsor a fisherman. Fisherman, support your sponsor.

Fisher of Men reply :

I don't think it affects me very often. I've been caught by a few well-advertised campaigns in the past. As I've gotten older, I have found out what works and stuck with it. I pretty well just buy what I think will work. I've also found out what works for others doesn't always work for me. I believe very strongly in confidence baits. If your comfortable and confident in a bait, you'll come near fishing it better and correctly, thus catching fish. It comes down to KNOWLEDGE and SKILL, not the most popular bait.

abelfisher reply :

OK, I have read alot of stuff about this subject here. I too am always looking for the "magic lure" I am even waiting for my order of banjo minnows to hit my door...yeah, i went for it. I have seen those catch many fish with fishing partners. The question is: Would any of us be happy if we didn't have all these selections to choose from... I think NOT!! God Bless the advertisrs and the free marketplace!!

D.Taylor reply :

My good friend and fishing buddy is the worst. He buys every thing you have. If i catch one fish he has to have it. So when prefishing for tournaments i have to throw something off the wall. That way he puts what i want to use down and i can get a feel for whats happening.

Well I loaned him some dvd's. Now hes wanting every thing from the rods to the line that was used in them Dvd's. He said it has to be a spinner bait rod with a fast tip. Well i explained the brand of rod isnt labled spinner bait rod. he went on for a half hour how he wanted a spinner bait rod. I had to explain that a6'6 mh rod is not just for spinner baits and the company he wants dont market them as a one purpose rod.

Well during the phone call I told him where I purchased mine at a discount and that I wouldnt plan on them being there this year. Well needless to say hes waiting till then. But i had to tell him every place on the web that has them because basspro nor cabellas has them in the catalogue.

Plus i had to tell him exactly where I buy my Jiggs because they dont carry them in the catalogue no more eitehr.

All of this because KVD said so .

Snag reply :

Well, when I was younger and just getting into fishing I would go out and buy "The latest and greatest" bass lure. I was roped in by the flying lure, which actually was not bad, and the helicopter lure, now they saw me comming there lol. Now that I'm older and have more sense, ok......... older, I am a little more careful what I buy. If the ad looks good, I'll go take a up close and personal look at it.

Good fishing,

Snag

Aaron_S reply :

I used to be the same way as Snag but now that I am more knowledgeable I tend to only buy things when I really need them.

BCAlbin reply :

I remember way back, about 25 years ago, when I was a kid and was just getting into bass fishing. Diawa had just come out with the very first model of the Procaster. Man, there I was innocently watching Bill Dance one Saturday morning and BANG! that commercial came on....well, I just had to have one. So I saved up my lawn mowing money until I could afford the latest state-of-the-art baitcasting reel. I believe it was around $75 or $80 . I'll be 40 in April and after all these years I've learned one thing...I haven't grown up all that much.

Chris reply :

Good topic ;D

Raul reply :

No sir advertisement does not affect what I purchase, it 's The BaitMonkey the one who affects what I purchase. ;D

guest reply :

Raul you are so right Im still resisting that mokey but he keeps banging on his cage. Actually after buying that flying lure crap a hile ago advertising doesnt really get into my head too much.

Madhouse27 reply :

The time, money and effort spent on marketing is meant to develop a brands image not to just simply drive sales volume. That hard won positive brand image then allows you to position your product at a desireable price point. Many times that retail price point has little to do with actual manufacturing costs. When I worked for Budweiser one of the most challenging things facing us was the fact that we could sell a six pack of Bud for $4.99 while watching Samuel Adams sell a six pack for $6.99. Now, it wasn't costing Sam Adams any more to brew up a batch of beer than us. They had simply developed a brand image that commanded a higher price point in the market and thus a much higher profit margin for them. For our lure discussion Rapala and Yamamoto certainly come to mind as a couple who have had similar success. Of course with a higher price point you have to deliver a quality product or no amount of advertising money willl keep you rolling long term. Great topic.

Madhouse27 reply :

As a follow up. The distrutor that I am now working for has Samuel Adams as part of its portfolio. Those higher profit margins also translate into higher pay. Hmmm I wonder what the sales reps at Lucky Craft are making these days...

Kana reply :

yes advertising has looped me into some not so well thought out purchases. the only thing they caught was my attention and money. but i have gained a better understaning of what has caught fish for me. and look along those lines when purchasing new lures now. fishing partners and friends play the biggest role in my lure decisions. as freinds they are straigh up about the pros and cons, of lures as well as what it take to make them work.

Flatfish reply :

I lost my Dad the same day in 2001 that Dale Earnhardt died, he was a big Dale fan and had watched the race, now he was in failing health and we knew the end was near, it was just ironic how things happen. He was a fisherman as far back as I can remember, but a very conservative and practical man. His boat was a modest 14' runabout that he converted for his fishing. I got the boat and his tackle box, my son and I fixed it up to suit our needs and used it for a couple of years but outgrew it and got a larger boat. Well the other day I seen the tackle box sitting on the shelf and realized I had never opened it. It was a Plano plastic box that opened from either side, one side was all his Crappie stuff, (He was a Crappie fisherman) and Bass on the other side, as it sat on the deck of my boat surronded by 8 rod's and at least 25, 3600 & 3700 plano boxes crammed full of necessities. How simple he had made the sport, influenced by advertising, not even, he had what it took to catch fish, nothing more, nothing less. I can't remember a time when we visited that a fresh fish dinner wasn't on the menu. Well when I put the box back on the shelf I told myself that I would look at it more often to remind me to use what is between my ear's and not what is in my wallet. Then maybe I could have a fresh fish dinner more often. Thanks for listening.

Matt Fly reply :

Riverside products have changed their name, and changed their products. They were very popular out west thru the 80's. What has changed is: the western influence on the present styles on the tournament fishing patterns. I have certain features on lures that makes them appealing to me. Not an actual TV ad. The "AD" that gets me is acutal usage by someone else or seeing it used.

Bass Hammer reply :

I forget who said "fishermen are all collectors"

I fit that description a little bit.

Honestly I never really pay attention to ads.

My problem is from strolling around every tackle shop I can find. Fishing with a lot of different people and seeing what they throw doesn't help either.

Hammer

topwtr81 reply :

I've been working fishing tackle retail for 18 years so ad's don't really get me anymore. but you would'nt believe the discipline is take's to work around this stuff all day and not buy it all

I will say that there is one Magazine I get that I do look a little more at than others.

As a member of U.S. Anglers Choice I recieve Bass West and just like was stated earlier in this thread it's cool to see what's coming eastward first.

P.S. if you like lucky craft I had the opportunity to fish some baits from Jackall holy cow they rock

kayl. reply :

I will admit that I bought the Helicopter lure; I got the whole kit on clearance for about $10. I actually caught a lot of fish on them (but only at one lake it seemed). I'm not sure if it was something they'd never seen or what, but for that lake, it was dynamite. I will admit that some of Rapala's ads definitely make me take a closer look at their lures, but I generally buy based on friends' recommendations...

I recently bought Doug Hannon's new "fishing snake"- it hasn't arrived yet, but I expect it to work well. I had an older version of the lure (early 90's I think) and it was absolutely deadly in the slop.

Rattlinrogue reply :

I'm sure that advertising affects the way I buy on some level.My thing is I have a favorite brand for just about everything.Examples:J-baits-Rogues,spinnerbaits-strike king,plastics-zoom and culprit,Rods-Berkley,line-Berkley,TM-Minn Kota,OB-Yamaha.reels-Ambassaduer and Quantum.Sounds like I've been thoroughly anesthesized by the big companies and their advertising.(At least I vary my brand name obsession product to product).

Muddpuppy reply :

I'm not swayed as much by pro's or monster bass ads as I am by baits being shown that I think will work well in the conditions that I like to fish. If I think it will be fun to use and catch fish I will probably purchase the lure sooner or later.

Something that is starting to have an effect on my selection are graphic demenstrations or clips of the lures being used. I like the way Lucky Craft simulates the way their lures react. As for clips, the only one that comes to mind right now are the Doug Hannon Snakes do a pretty good job of showing the conditions that I like to fish; however, the are pretty rotten when it comes to showing how one is rigged, guess he figures you need to buy one before you have to worry about that.

Siebert Outdoors reply :

I guess I have changed over the years. I use to buy all kinds of lures from advertising. But anymore I buy most of the lures now buy what fits a specific style of fishing. I will look for this perticular lure say that I want to go 10-12 ft with a wiggle not wobble in this color. Then from there I will compare say 3-5 baits, on quality, looks, and expirience.

sneakyzeke reply :

The major force behind all of what we do and buy is the media and advertising with a few exceptions, but speaking of buying lures I go through the fishing section of Wal-Mart and buy what looks good, what I was told what is good, or what I saw on t.V. that looked good.

kayl. reply :

Quote
As for clips, the only one that comes to mind right now are the Doug Hannon Snakes do a pretty good job of showing the conditions that I like to fish; however, the are pretty rotten when it comes to showing how one is rigged, guess he figures you need to buy one before you have to worry about that.

I bought them and the cd that comes along with it has a little video about rigging them; basically texas style, minus the weight. I haven't tried them out yet, but I can't wait to get out and hit some slop mats with them

10531

Does lure advertising effect what you buy? 2024

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