Bps Buys Ranger, Triton And Stratos Boat Companies 2024
Sam reply :
http://www.bassresource.com/bass_fishing_123/bass-pro-ranger-triton-121114.html
So now what????
zachb34 reply :
I was literally just coming here to post about this but you beat me to it. I would like to see the opinions of other members with more knowledge than I have.
J Francho reply :
None of those brands ever interested me. I'd rather have a hand laid hull than a chop gun boat.
Sam reply :
J, of course everyone would want a beautiful hand laid hull but the vast majority of us purchase the manufactured boats as they come off the assembly line or in the used boat marketplace.
What concerns me is that we have lost three compeitiors unless BPS allows the status quo to remain for a few years.
I hope BPS does not reduce the quality of these three boats down to the level of Tracker and Nitro.
And what about service? BPS Tracker service sucks on a good day. And to find a BPS shop with a qualified Mercury mechanic is like finding the biggest bass on the planet.
Time will tell.
Hope some of our Forum friends can add to this topic with their insight and any information they are award.
J Francho reply :
A Bullet is actually LESS than a top flight Ranger.....
HomersTomaco reply :
Johnny is a pretty smart guy so I'm sure it was a good move. Makes a lot of sense with how close the companies were anyways. Now they can ship all on the same trucks to dealers, and they will instantly have a lot more dealers for Ranger / Triton / Startos is Bass Pro's sell them. Quality will be the same. What will be interesting to see is what happens with the whole FLW / Walmart thing.
retiredbosn reply :
From reading the article seems like BPS is basically paying the bills. The article focused on the Ranger line up, stating that management, production etc will remain the same. The same parent company already owned Ranger, Triton and Stratos.
boostr reply :
I read the article, but I don't see anywhere where they are gonna be building the crafts. What I'm getting out of it is it gives BPS, and Fish Holdings LLC a bigger dealership network where they can sell each other's crafts. You can purchase through BPS, but pick up a Triton, at a Tracker dealer or a Tracker at a Ranger dealer. That's what I'm getting out of it, but I could be wrong.
Maybe now I can go to the BPS web site and get to see and compare pricing on the boats instead of having to call or Email a dealer for a quote.
South FLA reply :
I am saddened to hear that BPS has purchased Ranger, Stratos, and Triton.
boostr reply :
This will be great for me, because I will be getting a boat around this time next year... Don't mind getting a Triton modded V tin
wnybassman reply :
I would never buy a Ranger at a BPS for the exact same reason I would never buy a John Deere lawn tractor at a Home Depot. It is not going to be the same animal.
Chris S reply :
On 12/12/2014 at 6:23 AM, HomersTomaco said:Johnny is a pretty smart guy so I'm sure it was a good move. Makes a lot of sense with how close the companies were anyways. Now they can ship all on the same trucks to dealers, and they will instantly have a lot more dealers for Ranger / Triton / Startos is Bass Pro's sell them. Quality will be the same. What will be interesting to see is what happens with the whole FLW / Walmart thing.
Yes he is because now Cabelas has no boats except LOWE to sell!!!
flyfisher reply :
So if Ranger, Stratos and Triton were all already owned by the same corporation i would bet it will stay status quo and this is just a shrewd marketing move to corner the market. I highly doubt they will have those products only available at BPS but you never know...
Sam reply :
What is strange is that the BPS in Ashland, Virginia, just north of Richmond off I-95, has had two used Tritons for sale for the past two months.
I had never seen a Triton at a BPS store and of course was wondering if they were trade-ins on Nitros.
I made a $10,000 offer on the $25,000 Triton but turned down. The boat department manager told me they paid more than $10,000 for the Triton and he thought he had a buyer for this January t the $25,000 price tag.
Wonder if the Triton was sent to BPS by Triton as part of the deal to sell it or if BPS sent them to Ashland as a test marketplace.
tomustang reply :
From my old triton to current ones, they still claim hand-laid, not chop gunned.
boostr reply :
Interesting theory Sam.
HoosierHawgs reply :
The Nitro boats seem nice enough to me.. They are affordable also. You saw Triton just came out w/a new 22 and 20 ft model. They are still higher end boats. Also, you can get your boats worked on at local shops. One by me does full boat repair work.
rangerjockey reply :
Could be bad for Evinrude and Yamaha given the relationship BPS has with Mercury.
HoosierHawgs reply :
On 12/12/2014 at 8:04 AM, rangerjockey said:Could be bad for Evinrude and Yamaha given the relationship BPS has with Mercury.
True... Evinrude does the motors that come stock on the Rangers and they are both sponsors of the Walmart FLW Tour. It'll be interesting to see how things pls out.
starcraft1 reply :
I'm surprised nobody has posted this yet? I got the news today that Ranger, Stratos, & Triton boat cos. have been bought by Johnny Morris and the Bass pro shops group. A friend of mine who writes for Western outdoors news sent me the news via a e-mail this afternoon.
Mod Note: Your thread has been merged with this previously posted thread.
Ski213 reply :
I think what will change is going to be based on what the reasoning was for purchasing by BPS. if its to eliminate other brands then there could easily be substantial changes. Most likely that's not the case though. What will realistically change is where the money ends up and that's it. This is not wal mart buying the local mom and pop convenience store (even though that was my intial reaction). It's big business trading money for technology and branding. At my heart I hate to see big business swallow up small companies but that's not what's happening here I don't think.
flyfisher reply :
well ranger stratos and triton were already owned by the same company so it isn't really buying the little guy
Tony L. reply :
Had not heard that yet, but that is really big news! It will be interesting to see how that plays out. If anything, I wonder if being folded into a company as big as BPS will lead to a price drop on new boats.
gobig reply :
Maybe someone will be smart enough to put a champion 210 hull into the ranger line.
Jig Man reply :
This will be very interesting to watch. Some of the boat companies that he has bought have disappeared like the Kenner which was beating his Mako. Some of the others have been reduced in quality in my estimation. He has improved the quality of the Nitro in the last few years.
It probably will take a few years to see which way he goes.
WIGuide reply :
From the sounds of it, all the companies will continue to operate as they are now. I would think they would all be available to order at Bass Pro now though.
geo g reply :
I hope this is a good move for all parties. I remember the AMF move with Harley, that almost wiped out the Harley brand.
WIGuide reply :
Honestly, I don't see anything being any different than it already is other than you may be able to order these boats at BPS. It's been stated that all companies will continue to operate on their own as they currently are in their present facilities. I don't see Rangers being pulled from Cabela's or anything like that because for every one they sell BPS makes money anyway so the more they sell the better. Obviously this is only speculation since I'm not in Johnny Morris's head, but I don't think there will be a lot of changes unless one of the companies starts losing money.
J Francho reply :
On 12/12/2014 at 8:36 AM, jakob1010 said:True... Evinrude does the motors that come stock on the Rangers and they are both sponsors of the Walmart FLW Tour. It'll be interesting to see how things pls out.
Ranger offers a choice between Yammy, Rude, and Merc. There's no "stock" power.
Amarley reply :
This one makes me nervous. It's dangerous in any industry when one company can corner a market. I worked in corporate acquisitions for a number of years, and here's what my strategy would be if I were Johnny Morris:
1. Announce that all brands will stay independent, only have common ownership (i.e. Bass Pro/JM). Pronounce that BPS will be a premier boat dealer with more selection than just Nitro from now on. Declare a win for consumers because a company that loves the outdoors will own all premier boat brands instead of a greedy Private Equity firm.
2. Behind the scenes, start consolidating internal functions (sales, accounting, management, HR) everything but manufacturing, and centralize the R&D function. Increase synergy and profitability.
3. Plan a market strategy to "stack the brands". Always make Nitro the most price competitive, Stratos falls behind Nitro, Triton falls behind Ranger.
4. Keep all four brands until the sales shake out. Drop the low performing brands, take the R&D budgets of the low performing brands to reinvest in the high performers. Increase profitability across the board.
5. At the end of the day, consumers will be left with 1 or 2 brands. My bet is that we will see Triton and Stratos fall to the wayside within 5-8 years as JM writes down the acquisition and hits his payback. We will be left with Nitro and Ranger. JM will have very large supplier power and will also be able to control the dealership markets which could hurt brands like Bass Cat, Phoenix, Skeeter, etc. To spell it out, JM could say that boat dealerships cannot sell the other brands if they want his brands on their lots, or could give better pricing structures to exclusive dealers. He will also have supplier power over Mercury, Evinrude, Honda, Yamaha, etc as he will have more purchasing power over the motors to power his boats.
My gut tells me this is a big loss for consumers and a huge win for JM. I would be surprised if Mercury, Yamaha and Evinrude, Bass Cat, Phoenix, Champion, etc don't throw a fit and try to challenge the acquisition. You may ask why this hasn't happened already because the three brands were already owned by a common owner. The difference is that JM owns the whole supply chain, manufacturing and now distribution. JM also owns the biggest source of competition, Nitro. Also, remember what happened to Procraft and Astro when JM bought those brands.
J Francho reply :
Quote
Increase synergy
I just threw up in my mouth, lol.
But seriously, what your saying is pretty much a given. Good post.
Amarley reply :
More "Synergy" = less choice. Bad deal, and I've always dreamed of buying a new Triton!
rangerjockey reply :
Maybe JM will bring back Champion,, I believe he had some interest in them some years back..
bknap reply :
On 12/12/2014 at 5:54 AM, J Francho said:A Bullet is actually LESS than a top flight Ranger.....
come one man, you cannot compare a Bullet to a Ranger. There is a reason that the Bullet is actually less than the Ranger. The two boats are not comparable.
slonezp reply :
http://youtu.be/Y7FnSbqdyco
tomustang reply :
Haha
A-Jay reply :
On 12/13/2014 at 11:58 PM, slonezp said:http://youtu.be/Y7FnSbqdyco
That was pretty funny ~
"Johnny Morris will have more power than Germany"
A-Jay
Blues19 reply :
The Bass Pro Headquarters in Springfield has been adding on right next to the fishing/boating area. I was wondering why they were adding on... I'm guessing they had been in talks and needed more room to put boats on the floor.
Hi Salenity reply :
That place has been adding on my entire life.On 12/15/2014 at 8:28 AM, ataris41 said:The Bass Pro Headquarters in Springfield has been adding on right next to the fishing/boating area. I was wondering why they were adding on... I'm guessing they had been in talks and needed more room to put boats on the floor.
Hi Salenity reply :
On 12/12/2014 at 11:28 PM, geo g said:I hope this is a good move for all parties. I remember the AMF move with Harley, that almost wiped out the Harley brand.
True, no one wanted a bike made by a bowling ball manufacturer.
WIGuide reply :
On 12/15/2014 at 8:28 AM, ataris41 said:The Bass Pro Headquarters in Springfield has been adding on right next to the fishing/boating area. I was wondering why they were adding on... I'm guessing they had been in talks and needed more room to put boats on the floor.
That place is constantly expanding. They're adding on to connect BPS to the Wildlife Center and the convention center. They're also working on something upstairs at the moment too. Not sure if there will be more boat room or not but the entire place is a never ending project.
cyclops2 reply :
Are we talking about greedy business people ?
Gain control & customer lists. Cut back. Use the same parts on all boats Then raise the prices steadily.
Works everytime.
Blues19 reply :
On 12/18/2014 at 3:03 AM, WIGuide said:That place is constantly expanding. They're adding on to connect BPS to the Wildlife Center and the convention center. They're also working on something upstairs at the moment too. Not sure if there will be more boat room or not but the entire place is a never ending project.
I knew they were expanding to the wildlife center, but the shape of what its looking like is pretty interesting. It looked to me like the front was an interesting shape that would fit nicely with a boat show room. Anyway, They are always doing something is right. I LOVE the ceiling they have above the check out, its so cool.
GTHenson reply :
On 12/12/2014 at 5:50 AM, Sam said:J, of course everyone would want a beautiful hand laid hull but the vast majority of us purchase the manufactured boats as they come off the assembly line or in the used boat marketplace.
What concerns me is that we have lost three compeitiors unless BPS allows the status quo to remain for a few years.
I hope BPS does not reduce the quality of these three boats down to the level of Tracker and Nitro.
And what about service? BPS Tracker service sucks on a good day. And to find a BPS shop with a qualified Mercury mechanic is like finding the biggest bass on the planet.
Time will tell.
Hope some of our Forum friends can add to this topic with their insight and any information they are award.
To the quality of Nitro? What Nitros have you been running? The 4 I've owned have held up extremely well. As far as the service goes I've never had to wait on parts or for tracker to accept a claim when something does happen. And you don't have to take your motor to BPS to get it worked on. But if you do the service will be great. But keep in mind that they work on a lot of boats.
Sam reply :
On 11/22/2016 at 6:55 AM, GTHenson said:To the quality of Nitro? What Nitros have you been running? The 4 I've owned have held up extremely well. As far as the service goes I've never had to wait on parts or for tracker to accept a claim when something does happen. And you don't have to take your motor to BPS to get it worked on. But if you do the service will be great. But keep in mind that they work on a lot of boats.
GT, my experience with the BPS service department has not been good. I have had to take the boat back on a number of occasions to have the original repairs redone. Also, found out that a young man who is not a Mercury qualified tech was working on my motor but they charged me as if the work was done by a Mercury tech.
Seems that the Richmond BPS can't seem to retain Mercury master techs. The last one I knew took the same position in Florida, leaving the Richmond BPS without a Mercury tech.
I no longer take my outfit to BPS for service. I go to a place that has a Mercury tech on staff.
I also was told that BPS service department could not obtain a part for me. So I called the manufacturer and ordered it direct. When I told the BPS people what I did they changed their story about getting the part and said they were on the "wrong parts program" on their computer. Made no sense to me.
Glad you love your Nitros. I see many on the water these days.
Be safe and have a great Thanksgiving.
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