Berkley Flicker Shad Fishing Hard Bait review and price compare 2025

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Product overview

Color	Black Gold
Brand	Berkley
Size	1 1/2in - 1/8 oz
Material	Plastic
Item Weight	0.03 Pounds

product features

Pro designed
Size, profile, and Dive depth imitate real shad
Weight transfer for bullet-like casts
Individually Tank tested
Mustad Ultra point hooks

product description

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. Features: - Pro designed - Size, profile, and dive depth imitate real shad - Weight transfer for bullet-like casts - Individually tank tested - Mustad Ultra Point Hooks. Specifications: - Bait Length: 1 1/2" - Swimming Depth: 6’ - 8’ - Number of Hooks: 2 - Weight: 1/8 oz - Quantity: Per 1 - Color: Black Gold - Packaging: Plastic Clam/Blister

product details

Product Dimensions ‏ : ‎ 5 x 2 x 1 inches; 0.48 Ounces
Item model number ‏ : ‎ FFSH4M-BG
Department ‏ : ‎ Unisex-adult
Date First Available ‏ : ‎ May 5, 2015
Manufacturer ‏ : ‎ Pro-Motion Distributing - Direct
ASIN ‏ : ‎ B00X5JTHQQ

important information

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Questions about Berkley Flicker Shad Fishing Hard Bait

Can you get shallow diving flicker shads?

Answer: Yes, the smaller sizes are for fishing shallower.

Does this lure have rattles?

Answer: Yes they do have rattles and one of my favorite lures for walleye and trout

Answer: Rattle N' Roll Flicker Action Tank Tested Technology!

Answer: YES

Answer: yes.Good item

Answer: Yes, awesome vibrations

What are the size of the treble hooks on the 2 3/4"?

Answer: 4

looking for a number 5 flicker shad, anyone know which size that is?

Description doesn’t match what it shows, color size? Want firetiger 9cm, is that what I’ll get?

Answer: If you ask for fire tiger that’s what you’ll get... I’ve never had luck with that color on my lake, the sexy shad is my favorite

What is the weight on the 5cm and 7cm? Thank you

Answer: 5cm - 5.3g

Answer: 5 grams and 9 grams respectively

Answer: 7

How deep does it dive?

Answer: The #5s dive 6-8 ‘. The #7s dive. 12- 15’

Is this the total lenth 2 3/4 inches

Answer: Just the body. It doesn't count the bill

Answer: Exactly

How many lures are in this pack?

Answer: one.

Answer: One

Where is this product made?

Answer: Ask Berkley where they are made.

Answer: China

Are these size 5, 6 or 7? Thank you

Product reviews of Berkley Flicker Shad Fishing Hard Bait

Volkan : Five Stars

Perfect

David : Good lure. Should have bought 3 of this color. Smallies and walleyes worked it over in lake of the woods until I lost it

Great lure. Provided great action in lake of the woods on s

D. Smith : broke really easy

delivery was ok got on the lake cast of a couple of times troll few times didn't catch anything few more times bumped my trolling motor when I was casting and the thing broke not made very good. Will have to get a hold of Berkeleyand have to get a new one they should be guaranteed against this kind of break

Frank K : Five Stars

Great product. Just as described

Ben : Berkley Flicker Shad=Great Lure

Great quality lure at a reasonable price. These are my go to crankbait for walleye. I would match these against Rapala or any other brand out there.

Frank K : Five Stars

Great product. Just as described

BuckeyeBrewer : Awesome Lures!

One of the best lures you can get for the money. These troll really well. Highly impressed with these things.

Ed Darst : Shad Look-alike Lure

I rated this lure 4 stars because it catches trout mainly but also other species as well... The pink catches the eye and the
swimming action resembles a shad and that's why it catches fish. One of my favorites lures in my tackle box.

Jennifer Travis : Will be buying more

Very nice lure has good action in the water the fresh water stripper love them they hold up well to bigger fish

Alvin Koh : It supposed to be slow floating however became slow sinking ...

It supposed to be slow floating however became slow sinking.. I have ordered more of it before I realized it. Hope the rest will be okay..

Donald Ehlers : Only had one chance to use it, but did ...

Only had one chance to use it, but did not catch anything on it. Will give it more use when time permits. Fishing is fishing, a lot of factors influence how lures work and how fish bite, most are weather related.

scott : 4cm is the best, try it in your favorite color.

Flicker Shad is a solid lure. I like the 4cm one the most in silver and found I didn't have too much luck on the larger ones. Could be the water or the day. I can't imagine it is the lure's fault. Sharp hooks and they hold up well! some scratches on my more popular lure but still continues to catch fish.

Alvin Koh : Five Stars

Great lure, great color! Got the most fishes with it.

Kalea Gray : My new go to lure

Bought the last one they had at a local bait shop and couldn't get the line back in the water fast enough! White/large mouth bass couldn't leave it alone! Was very happy to find replacements on Amazon, as I lost the original when the line broke on a monster. Will be ordering more!!

Mike : Works like every other flicker shad

No surprises. Works like every other flicker shad. Consistent

Ron : Great price

These are great lures!

Thomas Huber : Five Stars

These are great for pulling behind in line planner boards for walleyes - just need a variety of colors!

scoobydoo : Five Stars

caught a lot of crappie large mouth and walleye

John Howell : Saved the day

This fella saved the day on the salmon river. Weather changed and the fish did too. The only fish caught was on this lure.

Shoe : Trolling bait for walleye

I like them use them for smallmouth and walleye. They track well trolling and cast well enough

Mike : Works like every other flicker shad

No surprises. Works like every other flicker shad. Consistent

Dwight Schrute : Berkley Is The Way To Go

These are durable, high action and easy to use lures. Forget Rapala and other more expensive pro lures. These things have churned out more fish per cast than any other lure in my box.

Ben : Berkley Flicker Shad=Great Lure

Great quality lure at a reasonable price. These are my go to crankbait for walleye. I would match these against Rapala or any other brand out there.

MC : Buy if you like spending wayyyyy too much $

Love these. Didn't buy them from this thief though...

FISH BOY : Hang on tight!

The fish love this color scheme and size!!

MC : Buy if you like spending wayyyyy too much $

Love these. Didn't buy them from this thief though...

MC : Buy if you like spending wayyyyy too much $

Love these. Didn't buy them from this thief though...

Stratyman : Five Stars

This is a fish killer!

Randy Bobandy : Five Stars

Caught some nice Walleye in Ontario on this lure. Its a killer.

Gigi000 : Five Stars

Great!!

Amazon Customer : Muy bueno, vale la pena la inversión

Muy buen señuelo, color excelente

Dayro Longas : The best lure for fishing umbee and some black bass

The product in perfect condition, the description matches the characteristics of the product. Delivering as expected.

Luis Escobar : Its perfect for 12 feet a water

It worked great hit a bunch of bass and crappie

Sekraft : Five Stars

BEEN FISHING THESE FOR A WHILE GREAT LURE!!!

Kenny Patterson : Four Stars

Alvin Koh : It supposed to be slow floating however became slow sinking ...

It supposed to be slow floating however became slow sinking.. I have ordered more of it before I realized it. Hope the rest will be okay..

All lives matter : Works as it should

Worked good till I got a snag an lost it the first day

timothy J Jelinek : they are ok for the price

You have to watch your speed, a bit out of balance.

Jamie T. : Five Stars

Nice

All lives matter : Works as it should

Worked good till I got a snag an lost it the first day

Matt T. : Great lure

Berkley has perfected this one. Awesome lure that consistently produces striped bass, crappie, and some largemouth.

CCR : Good value

Good price

Frank K : Five Stars

Great product. Just as described

Jonathan Hunter : Great for Lake trout

Just what I was looking for! Great for Lake trout!

anthony : Great!!!

I've only had a chance to use these once but I'm sure these little suckers are going to dominate Lake Chabots Rainbow stockies!!! Check out the 5cm in action here [...]

Dan Smudz : Nice fishing lure.

Good product. Fast shipping.

Gigi000 : Five Stars

Great

MC : WTF is up with these prices??

Love these lures but these prices are a joke. 4 bucks is about right.

Matt T. : Great lure

Berkley has perfected this one. Awesome lure that consistently produces striped bass, crappie, and some largemouth.

scoobydoo : Five Stars

caught a lot of crappie large mouth and walleye

you can compare the product price from Costco, wayfair, bestbuy, lowes, target, homedepot, Walmart, ebay, amazon to find the best price for you